Area Marketing Manager - Remote/Virtual

Profile

86346BR

Job Title:

Area Marketing Manager - Remote/Virtual

No. of Positions:

1

Job Description:

It is an exciting time to join the Jiffy Lube organization of Shell. Already the national leader in the quick lube industry, Jiffy Lube is in a new phase of growth by adding new stores, new services, and premium products. The Area Marketing Manager is responsible for helping Jiffy Lube franchisees develop strategic local marketing plans that deliver on their business objectives, while leveraging the national marketing tools, programs, and plans.


Serve as marketing focal point for franchisees and Jiffy Lube Operations team in assigned Area.
Liaise between Houston-based marketing team and franchisees to facilitate knowledge, understanding, and implementation of national marketing tools.
Direct responsibility for franchise entities of varying size, including Key Accounts and Co-ops.
Develop strategic marketing plans with franchisees to deliver commercial goals, including volume, car count, and market share.
Lead and educate the franchisees and field operations team on marketing objectives, activities, goals, and resources.
Direct franchisees to create marketing strategies that improve customer retention, drive specialty oil mix and build households to deliver long term, sustainable customer count growth.
Sell-in and assist with implementation of corporate marketing initiatives.
Consult and coach franchisees and local agencies to enhance marketing effectiveness by creating an integrated marketing program rooted in.
strategic planning, with measurable goals, that delivers on business objectives.
Develop strong working relationships with franchisees and become a vital, strategic advisor to their business.
Equip franchisees with the knowledge and tools they need to properly guide their marketing strategies and measure results.
Develop and deliver data-driven recommendations that drive continuous improvement and fast change.
Review local creative and marketing activities to ensure compliance with brand standards.
Lead and participate in franchisee business reviews and Co-op meetings.
Attend and participate in events including, but not limited to, Convention, Regional Meetings, Marketing team meetings, etc.


Auto req ID:

86346BR

Country of Work Location:

United States

Company Description:

Shell is a global group of energy and petrochemicals companies with over 90,000 employees in more than 70 countries and territories. In the US, we have operated for over a century and are a major oil and gas producer onshore and in the Gulf of Mexico, a recognized innovator in exploration and production technology, and a leading manufacturer and marketer of fuels, natural gas and petrochemicals. We deliver energy responsibly; operate safely with respect to our neighbours and work to minimize our environmental impact. We are in search of remarkable people who will thrive in a diverse and inclusive work environment to deliver exciting projects locally and globally. People who are passionate about exploring new frontiers. Innovators and pioneers. People with the drive to help shape our future. Because remarkable people achieve remarkable things.

Disclaimer:

Please note: We occasionally amend or withdraw Shell jobs and reserve the right to do so at any time, including prior to the advertised closing date.

Before applying, you are advised to read our data protection policy. This policy describes the processing that may be associated with your personal data and informs you that your personal data may be transferred to Royal Dutch/Shell Group companies around the world.

The Shell Group and its approved recruitment consultants will never ask you for a fee to process or consider your application for a career with Shell. Anyone who demands such a fee is not an authorised Shell representative and you are strongly advised to refuse any such demand.

Shell participates in E-Verify.

All qualified applicants will receive consideration for employment without regard to race, color, sex, national origin, age, religion, disability, sexual orientation, gender identity, protected veteran status, citizenship, genetic information or other protected status under federal, state or local laws.

Shell is an Equal Opportunity Employer - Minorities/Females/Veterans/Disability.

Work Location:

Houston - EP Center Americas

Requirements:


Must have legal authorization to work in the US on a full-time basis for anyone other than current employer.
Bachelor’s degree in a relevant discipline.
Minimum of five (5 ) years of experience in Field Marketing or Sales roles which were customer facing and had direct lead account management responsibility.
Franchisee experience is preferred.
Proven and demonstrable understanding of the benefits of today’s most effective digital marketing strategies and tactics, including and not limited to PPC, SEO, Social Media Advertising, Digital Display, Programmatic Advertising, Website Management, CRM, etc.
Clear understanding of how to analyze performance of and rank effectiveness of previously stated digital marketing activities.
Experience in building, negotiating and selling-in strategic activities.
Experience and proven ability to develop, manage, and grow stakeholder relationships within Senior Key Accounts.
Ability to produce data-driven insights that drive actionable change.
Strong communication and presentation skills with the ability to speak effectively to large groups.
50% - 60% regional domestic travel.
This is a virtual / remote role covering the Central US region. Candidates living within this region are preferred.


City, State (if applicable):

Remote, Central US

Company info

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