Senior Marketing Specialist Acquisition Marketing REMOTE

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At Liberty Mutual, our purpose is to help people embrace today and confidently pursue tomorrow. That's why we provide an environment focused on openness, inclusion, trust and respect. Here, you'll discover our expansive range of roles, and a workplace where we aim to help turn your passion into a rewarding profession.  
Liberty Mutual has proudly been recognized as a Great Place to Work by Great Place to Work® US for the past several years. We were also selected as one of the 100 Best Places to Work in IT onIDG's Insider Pro and Computerworld's 2020 list. For many years running, we have been named by Forbes as one of America's Best Employers for Women and one of America's Best Employers for New Graduatesas well as one of America's Best Employers for Diversity. To learn more about our commitment to diversity and inclusion please visit:  ****We value your hard work, integrity and commitment to make things better, and we put people first by offering you benefits that support your life and well-being. To learn more about our benefit offerings please visit:  ****Liberty Mutual is an equal opportunity employer. We will not tolerate discrimination on the basis of race, color, national origin, sex, sexual orientation, gender identity, religion, age, disability, veteran's status, pregnancy, genetic information or on any basis prohibited by federal, state or local law. 
The Senior Marketing Specialist, is a role on Liberty Mutual's Large Partnership Marketing team, reporting to the Director of Large Partnership Marketing provides support to Liberty Mutual's Strategic Partnership Group (SPG), whose efforts strive to evolve and expand our external partnerships with national and global organizations in the Automotive and Transportation, Affinity, and Employer segments.  The team is responsible for providing end-to-end marketing support to drive profitable growth and increase Liberty Mutual's customer base through partnerships. The team works closely with Strategic Partnerships and external stakeholders to define strategies and go-to-market plans, and with Marketing Insights to ensure that those plans are informed by customer insights.
Responsibilities
Day-to-day marketing lead for specific programs that are aligned with business, brand and/or corporate marketing objectives.
Proactively supports small- to mid-sized marketing programs utilizing a variety of media including direct mail, email, brochures, social media, online and print media. 
Works with internal stakeholders including department managers, agent councils and executives to provide marketing communications support. Efforts may include: recommendations on business cases; writing POVs; developing communication plans; answering email inbox; presentations at leadership meetings and agent council sessions; and compliance review sessions.
Works with internal creative agency to coordinate, manage and execute marketing campaigns. Includes management of creative deliverables from brief writing, concept review, execution, and post launch analysis.
Drives to learn and understand the business needs and competitive pressures of the agent distribution organization. Helps to develop new initiatives and opportunities based on an understanding of the needs of the business.
Supports the management of outside vendors in developing and supplying communication tools, such as direct mail, email, materials for special accounts/portals, videos, etc.  Ensures projects are completed within the desired budget, schedule and quality limits. 
Key Skills
Ability to collaborate with internal teams to deliver on shared goals.
Highly effective project management skills to drive cross-functional programs.
Strong client/partner support skills to ensure each stakeholder is satisfied with the plans and execution being provided to them.
Extremely well organized and detail oriented.
Solid negotiation and time management skills.
Ability to work in a fast-paced environment and on multiple priorities required.
Strong understanding and working knowledge of both communications and marketing areas and the ability to integrate the two fields.
Working knowledge of KPI's/success metrics across a variety of marketing channels.
Highly effective written and verbal communication skills with a variety of internal and external stakeholders, including peers, management and executive leadership.
Bachelor's degree (with a concentration in Marketing, Business Administration or Communications preferred) or equivalent experience required.
3-5 years of proven experience in a marketing related discipline, either in a corporate or agency environment.
Financial/Insurance industry experience a plus.
Knowledge of marketing principles, practices, and analysis.
Solid knowledge of relevant technologies.
Strong analytical, oral and written communication and organization skills required.
Highly collaborative.
Ability to work in a fast-paced environment and work on multiple priorities.

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