Digital Advertising Specialist - FUEL IMV

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Digital Advertising Specialist - FUEL IMV
at Cars.com
300 S. Riverside Plaza, Chicago, IL 60606
ABOUT US:
At Cars.com, we help shoppers meet their perfect car match, and people find their perfect career match. As one of the top places to work in Chicago, according to The Chicago Tribune, BuiltIn Chicago and others, we pride ourselves on a culture of growth and innovation.
Cars.com has revolutionized the automotive industry for both shoppers and sellers through technology and solutions for buyers and sellers alike. We never shy away from a challenge, move fast, collaborate across functions to approach problems from every angle. We’ve built a culture that’s second-to-none and share core values that keep everyone working full-speed at the same goals with the same open, outcome-driven and bold attitudes.
Cars.com is a CARS brand. CARS includes the following brands: Cars.com, Dealer Inspire, DealerRater. Learn more
here
Job Description:
The Fuel IMV Digital Advertising Specialist is responsible for setting up, optimizing, and reporting on Fuel IMV campaigns. This position is primarily focused on video ads within various DSPs and platforms and paid social within Facebook and Instagram. This position includes 25% strategy, budget allocation, client communication, and 75% hands-on research, implementation, optimization, and reporting on campaigns. Looking for an individual contributor who can work seamlessly with in-house and client teams.
Responsibilities Include:
Manage digital advertising & all auction-based placements
Performance reporting with insights and optimization recommendations
Track and manage budget spending and ROI
Explore and recommend innovative and creative digital advertising solutions and tests
Identify and propose areas of opportunity to expand digital advertising business for current clients
Must be a team player that is also comfortable working independently
Ensure implementation of best practice guidelines and follow company processes
Work closely with DSP/platform support teams to troubleshoot and improve campaign performance
Analysis of campaign data and reporting on recommendations and strategy on a monthly basis
Manage individual account go lives without review
Demonstrate expert product/platform knowledge
Demonstrate strong judgment and autonomous strategy decisions & critical thinking
Provide account recommendations through data analysis*
Review associate work and assist with training & documentation
Manage client budgets & performance improvements
Own & manage team projects such as co op, monthly reporting, etc. as well as special projects as they arise
Leads day-to-day task & project delegation
Demonstrates grasp of leveraging KPIs to interpret results and make data-based decisions*
Models empathetic & actionable communication to team members, clients, and vendors in high-pressure situations
Demonstrates a deeper understanding of the big picture of DI (ie. how we work with other departments, and our capabilities)
Understands and takes action on quarterly OKR initiatives as it relates to the role
Actively participate and bring value in client calls & meetings
Qualifications:
Understanding the inner workings of analytics, ad tagging, digital advertising, and SEO
Proficiency in Google Sheets and Excel
Be extremely accountable and resourceful
Ability to speak with clients
Excellent verbal communication, and be a master in karate (just kidding).
Willingness to learn
Compensation:
Starting salary dependent on experience and certifications. Talented individuals have plenty of room for advancement in our rapidly growing company.
Benefits:
Health Insurance with BCBS, Delta Dental (Orthodontics coverage available), Eye Med Vision
401k plan with company match
Tuition Reimbursement
18 days paid time off, parental leave, and selected paid holidays
Life and Disability Insurance
Subsidized gym membership
Subsidized internet access for your home
Peer-to-Peer Bonus program
Work from home Fridays
Weekly in-office yoga classes
Fully stocked kitchen and refrigerator
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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