At GE Healthcare we deliver precision health to improve patient lives in moments that matter.

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At GE Healthcare we deliver precision health to improve patient lives in moments that matter.
Our Pharmaceutical Diagnostics business, a division of GE Healthcare, is a leading supplier of diagnostic imaging agents used in X-Ray, CT, ultrasound, SPECT and PET imaging to provide deep insight that enables clinicians to make confident diagnostic and treatment decisions for patients. Close to a quarter of a million patients every day are imaged using a Contrast Media or Molecular Imaging agent provided or produced by GE Healthcare.
Within Molecular Imaging we have a strong position in multiple therapeutic areas and a well-established reputation and global footprint. Our business is present across the globe in all key geographic markets, with access to many of the Key Opinion Leaders and clinicians. We also have a wide breadth of in-house expertise such as clinical, regulatory, marketing, market access, commercial and medical affairs. We have a strong global reputation, trusted by our partners, customers and patients.
Our strategy is to drive innovation in the field of Molecular Imaging, thereby continuing to develop and strengthen our portfolio of products and services, supporting our customers and delivering improved outcomes for patients.
Oncology is a priority care area for us where we see significant growth potential for the use of Molecular Imaging to enable precision oncology. We have a foundation of established products across cancer types, such as AdreView, MIBG, and Theracap and now plan to build on this significantly with the development and launch of a growing innovative pipeline of products that will enable better diagnostic decisions and clinical outcomes in oncology. We are also partnering with Pharma Companies and the research community to create companion diagnostic solutions that support patient selection and monitoring through the development of immuno-oncology therapies. This new role will be critical to ensuring the successful implementation of our strategy, expanded portfolio and the added value offerings of GE Healthcare.
The Global Product Marketing Manager role drives marketing strategy and execution of marketing programs for oncology products with strategic, creative and analytical capabilities. This includes marketing strategy development, marketing planning and campaign development, multi-channel execution and campaign measurement. Critical to success are emphasis on market and customer insight to bring external thinking to marketing and product programs, strong cross-functional collaboration and leadership to drive stakeholder understanding & engagement on marketing programs and deep partnership with regional Field Marketing teams for effective program execution.
Key responsibilities:
Develop marketing strategy and positioning based on deep customer and market insight and in line with overall Pharmaceutical Diagnostics strategy and the global product strategy
Develop and maintain deep disease and domain expertise that enables effective marketing of the product portfolio in the context of oncology clinical care pathways, bringing prior experience from within the oncology domain
Brand management 360 responsibilities: marketing planning, agency interface, cross-functional team co-ordination, execution planning and implementation
Build working processes and relationships with regional Field Marketing, Regulatory Affairs, Medical Affairs, Legal and Compliance teams for strategic understanding and partnership in driving effective and efficient programs
Develop and execute priority campaigns and drive implementation and measurement with regional Field Marketing teams
Develop multi-channel marketing programs (non-branded/disease awareness, branded, educational), execute and measure through optimal channels working with advertising & promotion partners and regional marketing teams
Develop advocacy programs and network across Key Opinion Leaders, Patient Associations, Societies and other influencers
Global new product launch planning, including execution and roll-out, covering for example, launch marketing plan, launch toolkit, alignment with regional teams and measurement of success versus the original business case
Working with market research teams to understand market insights and develop product value propositions and pricing strategies
Contribution to marketing functional development through continuous learning and specific assignments to develop marketing excellence
Desired qualifications and experience:
Bachelor’s Degree
10 years’ experience in marketing, product marketing or related field
Healthcare and pharmaceutical product/industry acumen, preferably in diagnostics, pharmaceuticals, imaging agents. Familiar with healthcare compliance landscape and promotional guidelines (eg ABPI, FDA guidance)
Experience in oncology (understanding of care pathways) and interest in continued learning within this rapidly evolving care area with developing technological innovations
Experience in brand positioning development
Experience in developing and implementing global or multi-regional marketing programs
Experience in healthcare/pharmaceutical brand campaigns including hands-on multi-channel and digital campaign design and implementation
Leadership and interpersonal skills to influence teams and work in a matrix environment
Excellent oral and written communications skills
Strong analytical, data interpretation and process skills, including the ability to understand and build business cases
Project management rigor and process capability
Innovation – develop new ideas through collaboration and execute on creative ideas
Team oriented – ability to motivate and work well with diverse, global and cross-functional teams
Influencing skills – ability to motivate individuals and demonstrate organizational influence
Self-starter. Ability to proactively create and drive action plans and course-correct as required
Quality Specific Accountabilities:
Aware of and comply with the GEHC Quality Management System and Policies as they apply to this job type/position
Complete all planned Quality & Compliance training within the defined deadlines
Identify and report any quality or compliance concerns and take immediate corrective action as required
Responsible for ensuring legal and regulatory approval compliance for all marketing communications prior to external release
Additional Information
GE offers a great work environment, professional development, challenging careers, and competitive compensation. GE is an Equal Opportunity Employer at ****global/desktop/assets/images/poster
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supplement.pdf . at ****EEO combined.pdf Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
GE will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable).
Relocation Assistance Provided:
No

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