Lead Marketing Campaign Developer

Profile

Description

In the fast-paced, ever-growing world of healthcare, Humana relies on the latest technology and trends for sharing and storing information, communication and security. The Campaign Management & Personalization team is seeking a qualified and highly motivated Lead Marketing Campaign Developer focused on providing marketing database management, business data strategy and marketing consultation to support enterprise-wide messaging campaigns.

Responsibilities

The primary focus of this role will be in the requirements gathering, data mapping, development, and execution of our marketing campaigns including direct mail, email, live and automated calls and other digital channels. You will implement best-known practices and develop key relationships with all impacted business areas.


Partner with associates in other business areas to define business needs and help translate those needs into system requirements.
Provide consultation to partners from the perspectives of database marketing capabilities, best practices, and learnings from past communications.
Collaborate with business partners to implement communication strategies through campaign development, enhancement, and maintenance.
Lead a team of Senior Marketing Campaign Developers 2-3 people.


Responsibilities will include:


Responsible for data consultation, data strategy and implementation of consumer messaging programs.
Responsible for working with IT and multiple business partners and with proprietary campaign management systems and industry leading Marketing Automation tool for campaign data acquisition, extraction, evaluation and quality assurance testing.
Continually identify ways to improve and enhance current campaign operational processes, increasing value and usability and optimize end to end process.
Develop an appropriate knowledge of Humana's vision and strategy as well as program design in order to support business strategy.


Role Essentials


Bachelor's Degree in Math, Statistics, Computer Science or a related quantitative field and 5 years of progressively responsible, post bachelor related experience or a Master's degree in Math, Statistics, Computer Science or a related quantitative field and 3 years of related experience.
IBM/Unica Marketing Software, IBM Watson Campaign Automation, Salesforce Marketing Cloud, Adobe Audience Manager, SAS Marketing Automation and/or similar enterprise marketing tools;
Database marketing including campaign management and coordination, end-user needs identification, specification of content and testing requirements;
2 or more years of project and/or people leadership experience
Ad-hoc query tools and data repositories that support data extraction.
SQL programming;
Working with cross functional teams including Information Technology and in-line business teams (e.g. Marketing Communications, Clinical, Web); and
Requirements gathering, proposal documents, or requirements documents.


Scheduled Weekly Hours

40

Company info

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