Director Marketing Operations and Digital Strategy

Profile

Lookout is an integrated endpoint-to-cloud security company. Our mission is to secure and empower our digital future in a privacy-focused world where mobility and cloud are essential to all we do for work and play. We enable consumers and employees to protect their data, and to securely stay connected without violating their privacy and trust. Lookout is trusted by millions of consumers, the largest enterprises and government agencies, and partners such as AT&T, Verizon, Vodafone, Microsoft, Google, and Apple. Headquartered in San Francisco, Lookout has offices in Amsterdam, Boston, London, Sydney, Tokyo, Toronto and Washington, D.C.
The Head of Marketing Operations will lead the team who oversees Lookout’s marketing operations, technology infrastructure and data management quality and analysis. If you are driven by data, measurement and use of modern tools to support marketing initiatives and objectives, then we want to meet you.
We are looking for a bold leader who builds trust, is committed to excellence, puts customers first and is accountable.
Role Responsibilities
Hire and manage a team of marketing automation and data management experts, reporting and insights minded individuals, and production gurus to consistently bring precision and expertise in support of marketing initiatives.
Define and deliver the measurement of marketing programs based on metrics that align to business goals. Measurement will be used to increase agility by informing periodic program updates that will improve performance and increase ROI.
Train sales and marketing teams how to use lead queues in salesforce, review and disposition leads and use the integrated digital tools (e.g., Rollworks, Bombora).
Engage with Sales leaders to ensure dashboard reports enable them to effectively inspect and manage the business.
Manage the continual improvement of data quality that supports all marketing operation initiatives including reporting, lead management and sales engagement.
Collaborate with key functions including campaigns, product marketing, field marketing and sales operations as they execute campaigns.
Identify and prioritize potential improvements to increase campaign performance with stakeholders during and post campaign launch.
Lead the selection, implementation and operation of digital tools that enable efficient operation and reporting for marketing programs for marketing programs.
Continuously evaluate operational processes to identify opportunities to use technology to remove friction, increase speed and create efficiencies.
Manage external vendor relationships and budgets
Requirements
10 years of marketing experience in marketing operations.
Ability to formulate strategy, lead, and communicate across a global marketing team.
Demonstrate strong listening and information gathering skills for uncovering and defining deliverables and outcomes.
Ability to use marketing technology to drive execution and optimization including Salesforce, Marketo and other data management tools.
Management of project, budget and resource allocation to deliver results.
Solid understanding of marketing functions, the supporting teams and technologies, and the intersections for the optimal marketing mix and experiences.
Hands-on experience applying the SiriusDecisions Demand Waterfall and Account Based Marketing strategies to integrated programs with various teams.
Understanding of multiple marketing functions, marketing automation and business intelligence.
Bachelor’s degree in a related field.
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