Director Marketing Technology Planning amp Enablement

Profile

Director, Marketing Technology Planning & Enablement

Date: Jul 11, 2022

Location: Baltimore, MD, US, 21230

Company: Under Armour

Under Armour has one mission: to make you better. We have a commitment to innovation that lies at the heart of everything we do, not just for our athletes but also for our teammates. As a global organization, our teams around the world push boundaries and think beyond what is expected. Together our teammates are unified by our values and are grounded in our vision to inspire you with performance solutions you never knew you needed but can’t imagine living without.

Position Summary

Director, Marketing technology Planning and Enablement will help lead Under Armour’s marketing technology transformation focused on Marketing Automation and CRM capability building within the Global CRM, Personalization and Loyalty Center of Excellence. This is a strategic and tactical marketing role, with unique expertise in Marketing automation platforms to support omni channel digital marketing transformation.

The role will help drive enterprise-wide change, adoption, and implementation of the marketing technology stack. This person has a command of digital marketing technology platforms, a passion for connected data and data insights, and proven experience managing cross channel campaigns at scale.

The Director works collaboratively with various teams in global and regional marketing on the development of Marketing Automation strategy tied to specific business objectives and KPIs. In scope for the role is to take business ownership of shaping digital marketing technology stack and roadmap as we connect platforms to better leverage real time data insights and personalization.

A strong understanding of customer segmentation and close-loop marketing using Marketing technology tools such as Consumer Data Platform, Salesforce, Bluecore, Adobe etc is required. You have an ability to apply segmentation and customer journeys to new and existing programs with a keen eye for business prioritization and commercial impact.

Essential Duties & Responsibilities


You will serve as the primary liaison and business owner of Marketing technology and will partner with the technology team to outline roadmaps, use cases, business priorities, and help support new implementations and renewals.
The role will be responsible for partnering with technology for both simplification and expansion of the tools and technologies needed to drive personalization and consumer engagement.
This role will build a team of product managers that serves as the Global Center of excellence as a part of the Global Omni Channel organization for enablement and scaling of Marketing technology tools across the regions.
You will also be responsible for coordinating with Technology and Regional teams to evaluate, choose, implement, and optimize marketing technology providers based on business and consumer needs and measurable success criteria.
You will be responsible for defining business requirements for new Marketing technology stack implementations and additions to existing technology tools.
The role will be responsible for consulting with global and regional stakeholders to intake/identify marketing technology needs and then translating them into business requirements.
This role will partner with cross functional stakeholders to prioritize the marketing technology needs and establish a roadmap that feeds into broader consumer roadmap and will be responsible for collaborating with key stakeholder in influencing the decision-making process of the long-term vision and road map, while balancing short-term goals with regional teams.
You will be responsible for managing relationships and renewals of Marketing technology partners in close partnership with technology teams


Qualifications (Knowledge, Skills & Abilities)


Strong communicator with ability to collaborate and drive alignment across cross functional stakeholders
Ideal candidate has a proven track record of engaging with all key customers along the customer journey to give them reason to choose and remain loyal to us.
Foundational understanding of data privacy, regulatory compliance and data integrity and process and Opt-In requirements is a must.
Demonstrate strong command and ownership for Marketing Automation and CRM systems and processes


Education And / Or Experience


7 years of related work experience required
Bachelor’s or Master’s in marketing, business, communications, journalism, or related discipline preferred
5 years’ experience with marketing technology systems such as Adobe MarTech stack experience (i.e., Adobe Campaign, Adobe Experience Manager), Salesforce (Marketing Cloud, Interaction Studio), Blue core, Consumer Data Platforms, Personalization tools like offer engine, etc is strongly preferred.
2 years of CRM experience working with Salesforce tools


Other Requirements


Location: This individual must reside within commuting distance from our global headquarters in Baltimore, MD.
Return To Work Designation: 3 days a week in-office, the remainder of work week remote.


Relocation


Relocation provided


At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by applicable law. Under Armour believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.

Learn more about Under Armour’s COVID-19 response and Teammate vaccination policies here .

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