Digital Marketing Specialist

Profile

Digital Marketing Specialist
The candidate will be monitoring and updating web content and developing and executing strategic social media and digital initiatives to promote the Law School and its programs. Will produce, monitor, and maintain social media channels; provide counsel for social media practitioners across the Law School to ensure the proper use of protocols when using social media in an official capacity; and manage other online communications. Build, launch, track, and report on the performance of a comprehensive digital marketing strategy that elevates the Law School’s public profile. In conjunction with Admissions, Institutional Advancement, Alumni Relations, Student Life, and other offices, establish digital marketing targets; ensure that the Law School meets targets and measurably grows its digital presence. Work with the Web Services team to produce and interpret monthly web traffic reports. Create and maintain web and social media policies for all of the Law School’s websites and blogs. Write, edit, and post content to the ****homepage, “News and Events” section, “About” section, and other sections as assigned. Support faculty and their assistants in creating and maintaining faculty profile pages. Work with content managers across departments to ensure that their respective sections of the website (text and graphics) are regularly updated and accurate, including review and approval of all changes submitted through the content management system. Assist with content management training for internal content managers Social Media Management. Build, launch, track, and report on the performance of a comprehensive social media strategy that measurably grows engagement and reach among prospective students, current students, and alumni and promotes the Law School’s accomplishments. Produce engaging, high-performing organic and/or paid content uniquely suited to each platform: Facebook, Twitter, Snapchat, Instagram, LinkedIn, YouTube, Flickr. Track and report on key performance indicators; ensure that growth targets are met. Coordinate social media strategies across Law School programs and academic centers including “live tweeting” and photographing events. Monitor, report on, and (where possible) update/correct Law School profiles on third-party sites. Stay attuned to trends and emerging platforms. Provide guidance to others at the Law School on appropriate protocols when using social media as a representative of the Law School. Media Relations and Editorial Support. Support media relations functions including drafting media materials, maintaining media lists, monitoring media activity and clips. In coordination with the Director of Content Strategy, develop and proof content for the Alumni. Magazine and other editorial projects (flyers, brochures, etc.). Must have Bachelor's degree in marketing, communications, or a related field. Should preferably have JD degree. Must have 3+ years of marketing or communications experience, preferably within a college or university setting or a similarly complex business environment, including 2+ years of experience creating and managing social media campaigns. Demonstrated strong social media technical skills (photography, video, graphic design, etc.) is required. Proficiency in the following or related software: Adobe Acrobat, Microsoft Office (Word,
Excel, and PowerPoint), HTML, social media platforms, content management systems is required.

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