Global Brand Lead - Image Guided Precision Surgery Program

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Do you want to be part of an inclusive team that works to improve outcomes for patients? Every day, we are driven to develop and deliver innovative and effective solutions to patients and physicians. If you want to be part of this exciting work, you belong at Astellas!
Astellas Pharma Inc. is a pharmaceutical company conducting business in more than 70 countries around the world. The Rx Business Accelerator is seeking to create new non-pharmaceutical businesses. We are committed to turning innovative science into medical solutions that bring value and hope to patients and their families. Keeping our focus on addressing unmet medical needs and conducting our business with ethics and integrity enables us to improve the health of people throughout the world. For more information on Astellas, please visit our website at ****Astellas is announcing a Global Brand Lead: Image-guided Precision Surgery Program
opportunity.
This position is based in Northbrook, Illinois. Remote work from certain states may be permitted in accordance with Astellas' Responsible Flexibility Guidelines. Candidates interested in remote work are encouraged to apply.
Purpose:
The Brand Lead is a Senior Leader in the Rx BA Commercial Group, leading a team that builds, shapes and implements a competitive insight-driven strategy driving continuous growth of the Image-guided precision surgery Program (Business Accelerating Program: BAP 03 A5354). Main scope of this position is to both manage the co-creation process with listed countries creating brand strategy, Lifecycle management strategy and to drive implementation of the global brand strategy in listed countries, ensuring continuous growth of BAP03 A5354.
Essential Job Responsibilities:
Lead to create the global brand strategy of BAP03 A5354.
Lead a team of marketers located in the countries where the product will be launched in charge of supporting countries in their localisation and operationalisation of the global strategy.
Lead the cross functional co-creation process with prioritized countries, leading to the creation of insight-based strategies, including development of global messages, positioning, core campaigns and LCM including LoE strategy.
Uncover actionable patient and competitive insights, provide input and direction to market research.
Translate scientific & market insights and competitive findings into business recommendations that deliver current and future success for the brand.
Drive best practice sharing across countries in relation to the brand
Implement above-country tactics promotional tools, International congresses, core content for LCM, advertisement etc. to maximise product sales potential.
Provide timely, country-based and customer's insight to cross-functional global team meetings such as Global Brand Team (GBT)
Review affiliate-level, regional functional plans, highlighting potential deviations from the global strategy
Ensure constant dialog with Brand team leads in prioritized countries, ensuring appropriate localisation of the brand strategy and operational excellence and track performance
Contribute to cross-functional global team meetings such as Global Brand Team (GBT) to optimize strategies. The GBT's purpose is to own the asset commercialization strategy, create and drive the product launch and life cycle management, monitor performance of the asset.
Ensure launches are optimized following Astellas' launch excellence approach, best practices are shared.
Prepare and implement internal and external stakeholder communication and engagement strategy.
Participate in translation of global brand strategy into tactics and regional/ affiliate level resource planning.
Embed Compliance Culture across all Regions of the business ensuring Integrity in Action is actively applied in all initiatives.
Ensure
Marketing Function(s) strictly adopt a culture of ethics and compliance; leading by example and appropriately challenging non-compliance.
Ensure adherence to Astellas policies relating to Ethics and Compliance standards and interactions with Healthcare Professionals (HCPs), Healthcare Organisations (HCOs) and Patient Organisations (POs).
Global Brand Lead will be a core member of Global Brand Team and Joint Commercial Committee.
Global Brand Lead will call/chair the GBT meeting, Joint Commercial Committee and other strategic meetings.
Other such duties as may be reasonably required by the business.
Compliance:
Embed Compliance Culture across all Regions of the business ensuring Integrity in Action is actively
applied in all initiatives. Ensure Quality Assurance Function(s) strictly adopt a culture of ethics and compliance; leading by
example and appropriately challenging non-compliance. Ensure adherence to Astellas policies relating to Ethics and Compliance standards and interactions
with Healthcare Professionals (HCPs), Healthcare Organizations (HCOs) and Patient Organizations (POs).
Mandatory Compliance requirements:
To be aware of Astellas' Group Code of Conduct and associated policies and procedures and other applicable laws, codes and regulations
Clarify and seek guidance as required, and raise any concerns, in a timely manner, with relevant manager; which may include reference to the Ethics and Compliance Team and/or Ethics and Compliance Helpdesk.
Undertake and comply with relevant mandatory Ethics and Compliance training and updates to maintain personal awareness; all training to be undertaken in a timely manner.
Be aware of and comply with, the Astellas Way and Astellas Competences, in terms of expected values and behaviors, in addition to Astellas' HR policies, procedures and guidelines.
Quantitative Dimensions:
Role has global remit.
Global Brand lead will have oversight of BAP03 A5354.
Global business at peak sales is in the range of 200-400million USD.
Requirements
Qualifications:
Required:
TA expertise, strong communication skills, and strong leadership in matrix organization.
Pharma sector experience with strong customer focus; in multi-disciplinary, matrix and cross-cultural settings.
Track-record of leading multi-year strategic planning process: strategic, organizational and problem-solving history to deliver sustained results.
Proven healthcare compliance expertise; to understand and comply with industry laws and regulations.
Proven leadership and people management experience including commitment to develop, coach and enable high performance standards.
Proven ability to influence diverse senior stakeholders.
Fluent in written and verbal business English
Post graduate qualification such as MBA and/or MSc or equivalent is highly desirable.
Prior country launch experience preferred.
Skills and Competencies:
Customer Focus:
Trusted Adviser': fosters a culture where everything is done to build sustainable customer relationships and strategic partnerships to enhance value to patients.
Identifies customer trends in the global marketplace and deploys strategies to meet/exceed customer expectations (internal/external).
Understands regulatory requirements and takes action to provide high quality products and services.
Strategic Orientation
Influences Astellas' corporate strategy: provides thought leadership to inspire and significantly impact delivery of wider strategy
Helps shape strategic thinking across the pharma industry.
Integrates market, competition and customer data to create high impact strategies and align teams to deliver within a multi-cultural, matrix and global organization.
Innovation & Change:
Fosters creative solutions for significant innovative breakthroughs and transformation. Able to inspire and secure commitment from senior sponsors, stakeholders and team(s).
Creates momentum and shared purpose to enable and embed impactful change for regional benefit. Anticipates and overcomes resistance and mitigates risk.
Results Orientation:
Empowers team(s) to deliver 'best in class' performance and outstanding results.
Builds a culture of accountability, commitment and excellence.
Sound judgement to challenge and make 'tough' decisions without compromising ethics.
IT literate and able to utilize MS Office, database, compliance systems/ applications, online knowledge repositories etc.
Communication & Collaboration:
Respected by senior sponsors, stakeholders and decision makers; engenders trust and creates common purpose. Encourages, and actively considers, others inputs, views and ideas. Able to challenge appropriately and facilitate robust solutions.
Builds strong international and professional networks (EMEA, USA and Japan).
Excellent communicator who proactively seeks and provides constructive feedback.
Developing & Inspiring:
Able to identify and develop top talent to significantly enhance Astellas' overall capability and succession pipeline.
Provides coaching and support to enable appropriate challenge and creative solutions for accelerated development and lifelong learning
Working as One Astellas.
Operates seamlessly in/between global operations and cultures resolving difficulties with respect for diverse populations.
Natural coach and facilitator, exercising wisdom and discretion to facilitate respectful solutions to challenging situations. Collaborative.
Ambassador and role model for ethics and compliance.
Benefits:
Medical, Dental and Vision Insurance
Generous Paid Time Off options, including Vacation and Sick time, plus national holidays including year-end shut down
401(k) match and annual company contribution
Company paid life insurance
Annual Corporate Bonus and Quarterly Sales Incentive for eligible positions
Long Term Incentive Plan for eligible positions
Referral bonus program
#LI-KW1
Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled
Type
Full-time
Location
IL, Northbrook
Category
Rx

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