Senior Manager Product Marketing

Profile

The Small/Medium Business VoIP (Voice) Product Manager is responsible for delivering best in class business voice solutions from product/offer creation through the product lifecycle.  This individual will work closely with the broadband, video, FTR Secure and CPE Product Managers to provide solutions to support commercial customer needs.  He/she will also work closely with Marketing, Legal, Engineering, IT, Pricing, Sales, Support and all cross-functional teams to manage product/bundle implementation and ongoing support.  In addition, this product manager will work closely with the Large/Enterprise voice product management team to ensure our voice products support customers in the large/enterprise segment.In addition, responsibilities include strategic and tactical planning, product recommendations, pricing support, offer creation and promotion of products across all segments.  This includes analyzing Frontier product/bundle/offer results, industry and competitive trends to ensure that Frontier is planning for and incorporating critical technologies, processes and partnerships.   This person will support business TDM & VoIP voice products including the day to day support, managing the customer experience and overall product performance.   The SMB Voice Product Manager will provide consistent internal and external communications while promoting the customer experience, value, benefits, pricing, promotions, etc. Responsibilities: Set the Small/Medium Business VoIP strategy, deliver critical VoIP product/enhancements and manage existing VoIP product portfolio. Manage the product lifecycle which includes all aspects of new offers, upsell strategy, retention and product integrity.Drive product performance to meet company KPIs, budget and forecast targetsDevelopment of the SMB Voice roadmap that extends up to 5 years into the horizon.  Includes product management coordination of acquisition, upsell and retention offers.Analyze base and prospects to identify opportunities and risks to develop upsell/retention tools and pricing actions.Monitor and assess impact of market, technologies, product and competitive trends and incorporate into product roadmaps, product positioning, portfolio plans and related activities.Own and lead key initiatives that impact SMB to ensure these initiatives meet product goals and strategies. Many of these initiatives will be led by other groups requiring product input only but some will be led by the individual in this roleDefine product specifications and user experience, establish milestones and priorities, and work with technical project management to shepherd the development, implementation and launch of all products & initiatives.Work closely with engineering, IT, marketing, sales, support, legal, management and external partners to deliver optimal products and services.Assist in creation of budgets and forecasts while also ensuring product metrics and KPI’s are achieved (unit, revenue, margin, etc.).  Identify opportunities and drive performance. Interface with new product development team to deploy new products from concept to service introduction including forecasts and budgets.   Support the business case development of these initiativesAnalyze base to identify opportunities and risks to develop upsell/retention tools and pricing actions.Leverage voice of the customer to make product improvements. This requires partnering with channel partners and sales. Use primary and secondary research to identify key consumer needs, define target segments, and determine product feature enhancement and directionConduct competitive analysis responsible for overseeing and owning all product related communication across the businessManage other opportunities on an ad hoc basis.Required Experience:10 years of Telecommunications and/or Product Management, Marketing, Operational or related experience.In depth knowledge of TDM and VoIP products and technologiesExperience in developing product roadmaps, offers, business cases, project management and accountability for delivering against business goals and objectives.Bachelor’s degree required.  MBA or related post-graduate degree preferred.Desired Skills and Attributes:Quick learner with a strong work ethic and decision-making prowess.Must be able to multi-task in a fast-paced environment.Ability to prioritize and make decisions based upon market needs, competitive situations and best ROI (return on investment).Detail-oriented, self-motivated, proactive, and results-driven with a passion for delivering the optimal customer experience while making the best use of Frontier’s technology. Excellent communication skills and ability to collaborate and build relationships Must have strong analytical, reporting and organizational skills.Understanding of customer needs, product functionality and Frontier’s capabilities to deliver optimized end-to-end product managementProficient at using Microsoft Excel, PowerPoint, Word & Outlook.Ability to travel up to 10% as needed to Frontier markets.

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