Legal Marketing Coordinator

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Legal Marketing Coordinator
Responsibilities: Maintain responsibility over the firm’s brand integrity by overseeing the copywriting and image creation of all print materials including letterhead, business cards, brochures, flyers, etc. Develop content for digital marketing campaigns including email, social media, and online advertisements that will get the word out there about our legal services. Establish a strategic marketing plan that effectively promotes our legal firm. Deliver reports on monthly analytics across web and social platforms, stay up-to-date on the latest market research and advise on improvements. Manage social media and website content, mailing lists, SEO development, and data analytics to ensure all content is up to date and relevant. Develop and execute approved marketing plans. Develop, build, and execute marketing campaigns. Develop marketing materials for targeted audiences and practice areas. Develop and maintain specific materials to be distributed in response to inquiries and referrals. Create a tracking system using Excel or other software to monitor and report on progress with prospective new clients, referral sources and leads to see if the ROI goals are met. Identify opportunities for the firm’s lawyers to host or participate in events at which prospective clients will be present. Identify target-rich environments for firm attorneys to put-on seminars for prospective clients. Take responsibility for the arrangements for seminars to be conducted for prospective clients. Develop and maintain the necessary supplementary materials that are to be included with the new client proposals, such as fact sheets, brochures, newsletters, maps, pictures, etc. Review all client categories, and fees structures at least annually, with the objective of determining if changes made in specific categories would retain clients longer thus improving the Firm’s finances. Review and recommend changes when deemed necessary for the Firm’s reinstatement program designed to bring back clients who have left the Firm. Provide direct assistance and support in the development of marketing and sales programs to increase client satisfaction with the Firm and the Firm’s financial performance. Provide regular and marketing information updates to maintain strong awareness of key client related subjects via the Firm’s Newsletter and the weekly email marketing pieces . Keep the Client related sections of the Firm’s website and social media (Facebook, Twitter and Linked In accounts) up-to-date and fresh. Analyze and report statistics to management and partners.

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