Senior Manager Original Content Marketing ZCH1943

Profile

Job Title: Senior Manager, Original Content Marketing
Location: Newark, NJ
Duration: 6 Months

Description:
The Content Team is looking for a Contractor to fill a Senior Manager role to lead and develop creative promotions with cross-functional teams to:

Drive sales and listening of the titles created by our critically-acclaimed Original Content team
Support and build-out efforts to provide our Originals talent with communication around our promotional efforts
Develop and maintain strong relationships with cross functional teams by sharing information, insights and planning to support releases, and
Raise the profile of our titles and content across the board


This role sits at a dynamic nexus, where content creation, building a cohesive slate of titles, marketing and promoting these titles, and supporting the amplification of our brand all intersect. The person who will succeed in this role will have experience in online marketing, keen editorial sensibilities, elite organizational and communication skills, analytical ability and a whole lot of energy. The right candidate will be able to demonstrate sound business sense, comfort with massive throughput and sprawling details, a creative mind, and a knack for getting things done.


Key Accountabilities:


Develop compelling creative campaigns and assets that drive sales and listening of specific Original titles in close coordination with cross functional teams including PR, social, marketing, editorial and video.
Support and build out our existing communications with Original authors and talent to help them understand the powerful promotion and engagement we provide.
Engage in close contextual work to ensure the successful creation of compelling promo assets including; writing interview questions for author / talent videos, close reads of manuscripts for pull quotes, audio clips, audiograms, animated videos and writing short marketing lines as needed.
Develop and manage project plans for multiple small-and-large-scale projects simultaneously keeping all the deadlines and details in line.
Maintain the release calendar, content descriptions and track all promotional plans
Manage the collection and tracking of rights usage for creative associated with all Original titles
Lead and manage weekly and monthly meetings with cross-functional teams in order to receive and further disseminate critical information on a title-by-title basis
Monitor and mine our catalog for titles that can be opportunistically promoted
Support content creators by providing information and promotional tools
Track completed promotions and perform analyses as needed to monitor effectiveness; communicate results to key stakeholders
Special projects as assigned by the Senior Director of Content Marketing to facilitate the team's smooth operation


Skills / Experience Required


Bachelor's Degree required
5-7 years of experience in related fields (entertainment properties or media preferred, but not required)
Background in online consumer marketing or merchandising
Ability to perceive the hook” for promoting a piece of content
Outstanding written and verbal communication skills
Maniacally detail-oriented
Comfortable with high-volume throughput – we work with lots of titles at any given time and be able to keep track of project status.
Thrive in a high-energy, high-intensity and rapidly evolving environment
Highly pro collaboration with teams and individuals across the institution



Preferred


Interest / experience in marketing pop culture and sports content.

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