Sr. Analyst Digital Marketing

Profile

**MEMBERS ONLY**SIGN UP NOW***. brings together the best in media and technology. We drive innovation to create the worlds best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at **MEMBERS ONLY**SIGN UP NOW***..

Job Summary

The Xfinity Digital Marketing team manages all marketing campaigns across Xfinity.com, self-service channels (e.g., Account) and the Xfinity App. It is an entrepreneurial team with high impact and significant exposure across the organization. The Digital Marketing team sits in the broader Lifecycle Marketing and Technology team, focused on delivering an optimal, unified customer journey from acquisition through the entire customer lifecycle across all direct customer communication channels. The Senior Analyst of Digital Marketing will work closely with the Director of Digital Marketing on strategy, development and execution of marketing campaigns to optimize the end to end digital customer journey.

Job Description

Core Responsibilities


Serve as digital marketing subject matter expert for brand marketing tactics and strategies for key partners across marketing and product organizations. Collaborate to help them meet/exceed goals.

Support the growth of brand consideration and conversion on xfinity.com through effective campaign management to achieve expectations in onsite engagement and sales.

Collaborate with numerous cross-functional teams, such as UX Design, Merchandising, Product/Platform owners and Marketing Communications towards joint business performance goals.

Develop subject matter expertise in key audience segments and execute cohesive digital marketing campaigns and test & learn to optimize the digital journey

Work closely with internal and external partners to identify and scale best practices as they relate to digital adoption strategies.

Implement and execute marketing tests and scale to drive results.

Drive acquisition and customer lifecycle engagement marketing through personalization offsite and onsite in order to increase sales and engagement and retention through Xfinity.com and the Xfinity App

Develop business cases for digital marketing proposals and make recommendations on tactics.

Lead independent special cross-channel projects with high visibility and exposure with minimal project definition

Consistent exercise of independent judgment and discretion in matters of significance.

Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) as necessary.

Other duties and responsibilities as assigned.


Minimum Requirements


Bachelor's Degree or equivalent in Marketing/Advertising, Statistics, Mathematics, Business, or related field

3 years in marketing strategy preferred, including specific experience in qualitative/quantitative market research and business analytics.

Ability to develop compelling strategic narratives and present findings to senior leadership.

Strong analytical skills; ability to analyze raw data, draw conclusions, and develop actionable recommendations.

Experience with audience creation through site behavior and data modeling.

Experience with digital campaign metrics: must feel comfortable learning new systems and tools. Knowledge of web measurement technologies such as: ad serving platforms (e.g. Google’s Ad Server), website analytics software (e.g. Adobe Analytics, Google Analytics), paid search engine marketing data sources (e.g., AdWords, Bing Ads, SA360), DSPs (e.g. DV360), site tagging (e.g. DTM), audience creation (e.g. AAM, DMP) a plus.

Ability to handle multiple projects and to prioritize as needed in a fast-moving environment

Demonstrated ability to develop strong relationships with business leaders, team members, and cross-functional partners

Excellent organizational skills and attention to detail

Strong project management, presentation, and communication skills

Must be innovative, proactive and a strong team player

Advanced Excel and PowerPoint skills


Employees at all levels are expected to:


Understand our Operating Principles; make them the guidelines for how you do your job.

Own the customer experience think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.

Know your stuff be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.

Win as a team make big things happen by working together and being open to new ideas.

Be an active part of the Net Promoter System a way of working that brings more employee and customer feedback into the company by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.

Drive results and growth.

Respect and promote inclusion & diversity.

Do what's right for each other, our customers, investors and our communities.


Disclaimer:


This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.


**MEMBERS ONLY**SIGN UP NOW***. is an EOE/Veterans/Disabled/LGBT employer.

Education

Bachelor's Degree

Relevant Work Experience

5-7 Years

Base pay is one part of the Total Rewards that **MEMBERS ONLY**SIGN UP NOW***. provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, **MEMBERS ONLY**SIGN UP NOW***. provides best-in-class Benefits. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary (****on our careers site for more details.

Company info

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