design a gym logo amp brand guidelines - Green Lake Strength and Conditioning

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design a gym logo & brand guidelines - Green Lake Strength and Conditioning
A new logo and brand style guide for our business with a new name. The old brand was Northwest Complete Fitness. Were re-branding to Green Lake Strength and Conditioning.
Current website is here: [login to view URL]
We have a neighboring business called Greenlake Fitness that we do not want to be confused with: [login to view URL]
Here are the brand guidelines for our old brand: [login to view URL]
Here are the purpose and values for our new brand: ****to view URL]
We would like a few options to consider.
1 - following colors and style from current brand (red / mountains)
2 - leaning into weights / kettle bells
3 - something circular, reminiscent of the Green Bay Packers logo.
4 - something we havent thought of, be creative!
We would like it to be simple so that it can easily scale up or down in size and be placed on a wide variety of merchandise and marketing materials. It should work in both color and black and white.
Skills:
Logo Design
, Graphic Design
, Photoshop
, Illustrator
, Corporate Identity

Company info

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