Director Of Digital Marketing Part Time

Profile

Director of Digital Marketing, Part-time
Duties: Lead strategic technical SEO and digital initiatives, partner with developers to optimize web site traffic, conceptualize, and produce web content and promotional campaigns. Create, manage and deploy marketing campaigns for all law firm services. Manage the look, feel and the content on the firm’s website, partner websites, and email campaigns. Advance the firm’s image and brand both internally and externally. Merchandise success stories with third party sites and industry press to generate traffic and backlinks. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs). Lead creation for campaigns targeted towards growth. Production of web content and promotional messaging. Updates to brand collateral to create consistency across platforms. Develop and execute an online customer acquisition plan designed to maximize site traffic and sales demand. Maximize paid/organic search traffic and order conversion for e-commerce products, set, and meet a cost per acquisition target. Propose, create a budget for, test, track, and report online advertising programs. Oversee company’s Social Media presence including Facebook, LinkedIn and Twitter. Manage a consistent look, feel and the content on the firm’s website and product websites.

Company info

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