Industry Marketing Manager- Private Equity

Profile

Industry Marketing Manager- Private Equity
Partner with Brand Director on brand strategy, including the setting of practice area brand style, messaging and positioning in line with the firm wide brand guides. Analyze how our brand is positioned in the market and crystallize targeted insights. Monitor market trends, research client markets and competitors’ activities to identify opportunities and key issues. Assist in developing personas for key marketing segments. Marketing Campaign and Cross-Functional Responsibilities. Build marketing programs to support specific objectives across different channels and segments in support of our overall strategic marketing plan. Develop business cases for marketing programs at the proposal stage and make recommendations on marketing tactics. Evaluate the impact of marketing programs in achieving their stated objectives. Create and manage promotional activities and collateral. Effectively utilize marketing automation to aide in campaign delivery and reporting. Lead the execution of marketing programs from start to finish, driving collaboration with stakeholders and leveraging the right internal processes. As needed, update website copy and images as well as key SEO values; work with our website team to get any extensive changes pushed to the website quickly and efficiently. Coordinate internal resources and third parties for execution of projects. Ensure on-time delivery of all projects in flight and provide warning when things are going off track. Create and deliver strong social media plans. Conceptualize and deliver email, social, podcast and event promotion plans. Develop strong working relationships with other functional areas. Measurement and Analytics. Measure and track assigned KPIs for marketing analysis. Adjust campaigns where performance improvement in needed. Budgeting and Forecasting. Participate in annual marketing budgeting process by contributing recommendations for investment to improve marketing. Manage campaign level budgets. Create dynamic, effective messaging for collateral, website, social, campaigns, and other marketing pieces.

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