Marketing Manager - Cyber Strategic Growth Offering - Government amp Public Services

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Deloitte
Marketing Manager - Cyber Strategic Growth Offering - Government & Public Services
in
Hartford
Connecticut
Marketing Manager - Cyber Strategic Growth Offering - Government & Public Services
Location – Flexible
Are you a marketing and communications professional who is unafraid to think differently, always going the extra mile, and keeps current on the latest marketing trends? Are you looking to take your skills to the next level? Are you interested in working with different businesses executing strategic marketing campaigns? Do you thrive in a fast-paced and collaborative environment, working with colleagues in a virtual setting, to meet our business and client needs?
This position is responsible for providing strategic marketing support for our cyber strategic growth offering (SGO) spanning across Deloitte’s $3 billion Government and Public Services (GPS) practice, which includes federal and state and local government as well as higher education institutions.
The ideal candidate will be an experienced marketing professional who possesses a strategic mindset with a demonstrated ability to work collaboratively with individuals at all levels of a matrix organization to execute integrated marketing campaigns that drive results.
What you’ll do
The Cyber SGO Marketing Lead serves as a trusted marketing advisor to business leaders and key stakeholders engaged in this high growth area. In this role you will oversee the strategy, planning and execution of best-in-class, integrated marketing and communications campaigns that support the cyber SGO portfolio, utilizing innovative, go-to-market tools and approaches, and leveraging the full capabilities of the firm, including ecosystem and alliance relationships, to maximize market reach and impact. The Cyber SGO Marketing Lead will report to the Government and Public Services (GPS) Industry Marketing Leader and will work closely with the cyber SGO leadership team to differentiate the Deloitte brand, drive Deloitte’s business priorities forward, deliver innovative content marketing strategies, and measure impact across the GPS market.
Specific areas of focus include:
Marketing & Communications Fundamentals: Experienced understanding of marketing and communications practices and technology to drive business goals
Project Management and Campaign Activation: Lead in the development, maintenance, and execution of integrated marketing campaigns spanning events, digital channels, social media, email marketing, and video/written content
Business Advisor: Serve as strategic marketing advisor to key stakeholders within the cyber SGO portfolio – assist with articulation of value propositions, develop marketing objectives in support of key priorities and in support of top pursuits aligned to the SGO portfolio
Market and trends analysis: Staying current on marketplace issues and growing trends related to your space
Writing: Comfort with drafting different types of content spanning POVs, client success stories, video scripts/story boards
Thoughtware Execution and Commercialization: Design facilitation, editing, internal and external announcements, web postings, etc.
Content Development: Develop and edit content and collateral material and refreshing website content for consistent messaging and clear voice
Social Media:Creation and implementation of full social media plans to support SGO marketing initiatives and campaigns
Digital Marketing: Experience in digital marketing concepts spanning SEO, website development and design concepts
Event Management: Includes strategy, planning logistics, invitations, registration, conference materials and on-site assistance to create an experience
Impact Reporting: Gathers ROI data and inputs data into standard reports, focusing on data accuracy, story-telling, outcomes, etc.
Project Management: Able to manage multiple projects simultaneously
Collaboration: Comfortable managing multiple priorities in a heavily matrixed and virtual environment
Vendor Management: Able to source and manage vendor relationships
Budget Management: Plan and manage marketing budgets for campaigns
Qualifications
Experience developing strategies for reaching a diverse audience of leadership personas and C-Suite government officials
Experience in a professional services marketing organization marketing to the government and public sector, a plus
Experience marketing technical and professional services and issues spanning systems engineering, cloud, ERP/ERM, digital transformation, AI/ML and cyber risk services
Experience working within the government ecosystem and familiarity with relevant government media organizations and strategic partners preferred
Experience with experiential design, event management and production
Experience with content marketing techniques, including audience segmentation, search engine optimization (SEO), and persona-based campaigns
Experience with marketing technology and innovation to drive and enhance campaign deliverables
Strong executive presence, professional client service manner, and demonstrated ability to take initiative, confident
Creative mindset with passion and drive to foster innovation in marketing and communications. Able to manage creative teams and give strategic direction to advance brand position in the market
Strong persuasive skills; able to gain consensus through influence and is comfortable with ambiguity
Strong negotiation and problem-solving skills; flexibility and adaptability
Detail-oriented with excellent follow-through skills and able to manage and execute multiple projects
Innovative thinker who brings new ideas to the discussion
Strong team player with the ability to work in a matrixed organization with a virtual team
Organized with ability to prioritize and manage client expectations across multiple, competing projects/priorities with aggressive due dates and quick turn-around times

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