Social Media Manager

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Social Media Manager

What does a Social Media Manager do?

You are in charge of representing Tyson Foodservice across social channels as the sole voice of the brand. You respond to comments, compile campaigns and create content. You provide the foodservice organization with the guidance needed to enhance our online presence; improve website traffic and optimize awareness and brand engagement. You will grow our business through social networks such as Facebook, Instagram, LinkedIn and Twitter and leverage social listening to capture brand sentiment, customer attitude & usage and inform product innovation.

Responsibilities


Manage and help to create marketing content to socialize and use for social media purposes (e.g. videos briefs, case studies, blog posts, posts from audiences, stakeholders and customers)
Build and nurture social media platform-specific communities and audiences
Support SEO strategies by understanding keyword priorities and how they integrate into content marketing plans
Support marketing automation strategies by understanding top of funnel engagement tactics that feed nurture marketing programs
Assist in link building campaigns in coordination with Tyson Foodservice SEO and marketing automation goals
Provide analysis and recommendations as the program evolves and can be reviewed
Research and administer social media tools on a daily basis in support of Tyson Foodservice social media strategy
Monitor and evaluate social media results on a daily basis in coordination with goals and benchmarks
Communication to team and management on project development, timelines, and results
Work closely with the other team members to meet marketing and digital goals
Keep pace with social media and internet marketing industry trends and developments


Requirements


BA/BS degree in Marketing or relevant field
2 years of B2B social media experience with track record of increasing responsibility
Social Media Strategist using social media for brand awareness and impressions
Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google and other social media best practices
Experience working with popular social media monitoring tools (Google, Radian 6, Twitter Search, Social Mention, Traackr, etc) and popular social media management tools (Sprinklr, Sprout, etc)
Experience with website and social analytics using variety of tools including Google or Adobe analytics, and native social analytics platforms (Facebook Business and Analytics Manager, LinkedIn Campaign Manager, etc)
Experience working with CMS and building/administering content in CMS environments
Understanding of SEO and web traffic metrics
Experience with doing audience and buyer persona research
Good understanding of social media KPIs
Excellent multitasking skills
Critical thinker and problem-solving skills
Team player
Good time-management skills
Great interpersonal, presentation and communication skills


Work Shift:

1ST SHIFT (United States of America)

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