Associate Manager Channel Development

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Job Information
Tyson Foods
Associate Manager Channel Development
in
Springdale
Arkansas
Successful applicants for this position must be fully vaccinated against COVID-19 as a condition of employment. Vaccine verification will be required by October 1, 2021 for Corporate based team members and by November 1, 2021 for Plant and Warehousing based team members.
Los solicitantes seleccionados para este puesto deben estar completamente vacunados contra el COVID-19 como condición de empleo. La verificación de la vacuna se requerirá para el 1 de octubre de 2021 para los compañeros de equipo con base en la sede (corporativa) de la empresa y para el 1 de noviembre de 2021 para los compañeros de equipo en las plantas y almacenes.
Job Details:
Job Purpose/Summary:
Channel Development simplifies the complexity of foodservice by being experts for specified operator channels. Channel Development: • Provides thought leadership to cross-functional partners in Sales, BU, Innovation, etc. teams.• Generates demand for Tyson products and other customer solutions.• Helps drive end-to-end engagement with strategic customers to build relationships and grow our business and our customers’ businesses. Specific, customer-facing focus on Must Win and Partner customers including working with sales counterparts on specific initiatives or tools.
This role is accountable for supporting the expansion and sales growth for Tyson Foodservice in the Healthcare and College/University channels.
Essential Duties and Responsibilities:
Channel Development:
Channel Expert – understands relevant insights (consumer & operator) to know what products to sell, why, how and where to sell within the channel, i.e. channel strategy. He/she has a working knowledge of the intricacies that influence the operator/consumer needs within the channel.
Marketing activation, e.g. channel-specific sales tools, loyalty programs, digital content, industry engagement, customer promotions and presentations. The Associate Manager Channel Development helps support branding and communication efforts across assigned channel(s).
Project Management:
The Associate Manager Channel Development helps drive development of execution of key customer strategies/tactics in alignment with sales and Sr. Manager of Channel Development for the Healthcare & College/University channels, including GPO (Group Purchasing Organization) and Partner customers (selling, marketing and insights presentations, customer Regional Meetings, etc.)
Helps plan and execute industry engagement with professional associations and events, working with Customer Engagement, Events and Digital teams.
Lead analysis of external industry and internal performance information to support the efforts of Sales at multiple levels and Channel Marketing team.
External sales data including SupplyTrack, Technomic, NPD and customer level performance data to assess sales trends, shifts in consumer/operator purchase behavior, competitive risks and white space opportunity.
Program execution data (close rate, rebates, volume growth etc.) to monitor effectiveness.
Budget tracking and reporting.
Based on Yearly Channel Plan, develop, execute and measure effectiveness of operator communication and engagement which include direct operator digital platforms (Facebook, blogs, E-Newsletters, website, media, etc.), promotions (Point Incentive program, POS, Merchandising, etc.) and other operator engagement (food shows, industry/customer webinars, training programs). Includes collaboration with Agency partner.
Maintain marketing calendar and metric tracking reporting.
Cross-functional point person to help trouble shoot issues and opportunities on behalf of the customer or channel.
Requirements:
Education: BS or BA degree in business-related program (strongly preferred) or equivalent combination of education and business experience. Master's degree preferred but not required.
Experience: 3 years in business; foodservice experience preferred.
Computer Skills: Proficient in Microsoft business applications, e.g., Excel, Word, PowerPoint.
Communication Skills: Strong written and verbal communication skills, both 1-on-1 and in group settings.
Special Skills: Strong analytical and financial acumen with the ability to articulate business intelligence strongly preferred. Foodservice industry experience is a plus. Person must be detail-oriented and a highly-skilled project manager able to manage several projects at one time. Experience in digital marketing execution is a plus.
Supervisory: 0-1 team members managed directly/indirectly
Travel: 4-6 trips per year.
Work Shift:
1ST SHIFT (United States of America)
Hourly Applicants ONLY -You must complete the task after submitting your application to provide additional information to be considered for employment.
Tyson is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will be considered without regard to race, national origin, color, religion, age, genetics, sex, sexual orientation, gender identity, disability or veteran status.
CCPA Notice. If you are a California resident, and would like to learn more about what categories of personal information we collect when you apply for this job, and how we may use that information, please read our CCPA Job Applicant Notice at Collection, click here (****applicant notification.pdf) .
Successful applicants for this position must be fully vaccinated against COVID-19 as a condition of employment. Vaccine verification will be required by October 1, 2021 for Corporate based team members and by November 1, 2021 for Plant and Warehousing based team members.
The vaccines against COVID-19 are free for new hires and are accompanied by a cash incentive for eligible non-corporate based hires. Readily available at select sites.
Our team members make the difference. If you are ready to grow your career with an industry leader and want to positively impact the team and community around you, then join us in helping us in raising expectations.Join us on the journey.
At Tyson, we are raising expectations for how much good people can do. Our Talent Strategy is to Attract, Grow, Reward and Retain the best talent, and we believe that our Culture is the connecting thread that drives that strategy!
We strive to be a talent magnet to establish a reputation for being a talent rich organization where team members can grow their career while growing the business.
We are a high performing organization where team members are rewarded (Pay, Benefits and Recognition) for their contributions, and given the opportunity to support and/or volunteer with programs that help Tyson make a lasting social impact in the communities where we live and work.
To learn more about our culture, please read Our Purpose (****.
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