Business Development amp Marketing Senior business Law

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Business Development & Marketing Senior (Business Law)
The candidate will provide strategic guidance and support to practice groups and attorneys within the firm’s preeminent Business Law Department, and will manage and execute projects, programs, activities, and processes that support business development and marketing initiatives. This individual will play an integral role in the creation and development of practice group strategic growth initiatives, and will help raise the profile of these practices and the firm. This is a highly collaborative role where short-term projects and long-term strategy meet to provide our practice groups and attorneys with the support they need to generate revenue. Work with Senior Manager, Business Development (BLAW) and practice group chairs to develop big-picture strategies for the practice groups under their supervision. Serve as a liaison and primary marketing point of contact for attorneys in the assigned practice groups. Effectively collaborate with all teams within the Business Development and Marketing Department, including Communications, Events, Client Development, RFP/Proposal, Competitive Intelligence, Industry, Branding and Creative Services, and Marketing Systems and Operations, to create and implement practice group marketing projects, facilitate business development efforts, and support client service opportunities. Identify media and thought leadership opportunities; promote firm brand awareness and practice group promotion via the firm’s social media channels and other digital media outlets. Create and maintain content for experience profiles, practice descriptions, and related areas on the website; work with attorneys to update and provide language for their bios. Strategize, plan, and manage industry-related programs and receptions for clients and prospective clients; oversee and manage invitations, mailing lists, materials, speakers, visual presentations, and follow-up. Utilize competitive intelligence to identify industry trends and research pursuits; identify client targets and cross-selling opportunities; work with attorneys to assemble collateral for pitches, presentations, and RFPs. Maintain the integrity of the firm’s experience database; collect attorney experience and organize it effectively; maintain the records of marketing materials in the internal system. Oversee drafting and submission of rankings and directories as needed. company’s marketing technology to identify leads and track and manage opportunities and pursuits. Performs other related duties as identified and assigned. Should have Bachelor’s Degree in Marketing, Business Administration or related field. Must have 5 years of marketing and/or business development experience with 2 years in a professional services organization; previous law firm experience preferred.

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