Marketing Manager Romania

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Job Information
Shell
Marketing Manager Romania
in
United States
, Romania
Job Family Group:
Commercial and Retail
Worker Type:
Regular
Posting Start Date:
January 8, 2021
Business unit:
Experience Level:
Experienced Professionals
Job Description:
Job Purpose:
The role of the Marketing Manager is a key role within the Shell Fleet Solutions. This is a team leadership role which entails defining and executing the business strategy to enable delivery of commercial targets through development and execution of compelling marketing plans both for direct and indirect channel in Romania. The successful candidate will report directly into Romania Country Manager.
The role provides an outstanding development opportunity and combines hands on delivery of marketing plans, competitor analyses, new Customer Value Proposition (CVP) monetization, as well as regional project work in the areas of customer satisfaction, customer retention/acquisition, CVP development and pricing. The role spans over every area of the marketing mix, which is a fantastic development opportunity for enthusiastic marketers.
Principal Accountabilities:
Strong contribution to the delivery of all commercial targets for the region in scope.
Develop key strategic/marketing imperatives on where to play and how to win, translate that into coherent marketing and strategic plans, whilst (measuring and) driving high ROI on the marketing spend.
Manage & coach marketing specialist with an inclusive and empowering leadership approach.
Understand and anticipate customer needs, local competition landscape, industry and economic and broader developments (energy transition, technology, IT, etc) and translate it into viable and disruptive business strategy and plans that cover key elements of the customer value proposition and monetization.
Develop value-selling strategies by integrating fuels and non-fuels offer to drive profitable sales and loyalty, as well as tangible increase in revenue.
Actively support the sales professionalism journey and ensure appropriate segment customer value proposition and product knowledge within the sales team. This also includes engaging and coaching the Indirect Team (Resellers, Agents) to increase mindshare
Drive development and growth of Non-Fuel Revenue and SOTR (Services On The Road) by successfully integrating sector specific CVPs and ensure complete and seamless customer experiences
Unlock the full potential of the energy transition by defining and executing the LNG growth strategy.
Run prospect and lead generation campaigns to grow volume & profitability. Enhance the lead generation through CRM and digital marketing capabilities
Own and drive deepening of the digital presence of Shell.
Share and adopt best practices through active engagement with marketing colleagues in other countries and businesses (e.g. contribute to the marketing management of third-party cards acceptance, and partner sales channels such as leasing companies).
Actively collaborate with other Shell Lines Of Business (e.g. Retail B2C, Lubricants) to drive profitability and maximize effectiveness of marketing activities.
Requirements:
University degree (Marketing/Management/Economics)
Experience in B2B marketing and/or sales or Retail is a must
Experience in fuel cards would be an advantage
Strategic thinking ability, as well as a strong performance track record
Proven track record of idea development to execution and value realization
Excellent stakeholder management skills and proven ability to work with diverse teams
Strong expertise in change and project management
Fluency in English is a must.
Generating Insights /Skill
Strategic Marketing and Planning/ Skill
Effective Messaging /Skill
Delivering Excellence in Market/Skill
Integrated Marketing Communications/ Skill
Champions Customer and Stakeholder Focus/Skill
Demonstrates Self Mastery/Skill
Channel Marketing Management / Knowledge
Digital Marketing Management/ Knowledge
Royal Dutch Shell is a global group of energy and petrochemicals companies, operating in over 80 countries and territories and employing more than 90,000 people. Our core values of Honesty, Integrity and Respect for People define who we are and how we work.
In 2021 Shell is establishing new office in Bucharest for B2B sales operations, focusing on fuel card distribution.
Why Work for Shell?
• Honest, integrity and respect;
•Feel free to speak your mind culture;
• Health and safety rules;
• Diversity & Inclusion culture
• An energy leader - Meaningful work in a company that is universally respected as a truly global energy leader [one of the world's biggest employers according to Fortune Global 500]. Join us and have a real impact on the operations of one of the world's largest companies.
• Vibrant community - Become a part of a highly-driven team and get to know Shell's unique culture based on inclusiveness and collaboration.
DISCLAIMER:
Please note: We occasionally amend or withdraw Shell jobs and reserve the right to do so at any time, including prior to the advertised closing date. Before applying, you are advised to read our data protection policy. This policy describes the processing that may be associated with your personal data and informs you that your personal data may be transferred to Royal Dutch/Shell Group companies around the world. The Shell Group and its approved recruitment consultants will never ask you for a fee to process or consider your application for a career with Shell. Anyone who demands such a fee is not an authorised Shell representative and you are strongly advised to refuse any such demand. Shell is an Equal Opportunity Employer.
According to the United Nations, the global population could increase to more than 10 billion people. A key role for society – and for Shell – is to find ways to meet the growing demand for energy, with less carbon emissions. We need people who dare to think differently – to take part in developing tomorrow’s energy solutions today.

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