Vice President Portfolio Marketing

Profile

Vice President, Portfolio Marketing
The candidate as the Vice President of Portfolio Marketing, will lead how company’s offerings to market. This includes managing two teams: Core Product Marketing, which owns GTM by product; Audience Marketing, which owns GTM by industry and departmental function. Will develop the plan to allocate and align your resources to company objectives, then manage the execution of the plan. Also be a key voice in defining and articulating our marketing, product, and GTM strategy. Manage two teams, Core Product Marketing and Audience Marketing. Translate company objectives into a GTM strategy, allocation of resources, and execution plans. Ensure that execution is on-plan and accountable to results. Inform and participate in executive decision-making on marketing, product, and GTM strategy. Review and elevate your team’s work product; in doing so, inspire and enforce marketing excellence. Be the editor-in-chief of key work products from your team, such as keynote speeches for our annual customer conference, messaging frameworks, and briefs for high-visibility assets created by third parties. Collaborate effectively with senior leaders in Sales, other parts of Marketing, Product, Business Development, and Customer Success. Understand, articulate, and optimize the processes by which organization works, internal to itself and with cross-functional collaborators. Represent company with press, analysts, and at events.

Company info

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