Sr. Professional Email Producer

Profile

Sr. Professional, Email Producer

Date: Sep 29, 2022

Location: Remote, US

Company: Under Armour

Under Armour has one mission: to make you better. We have a commitment to innovation that lies at the heart of everything we do, not just for our athletes but also for our teammates. As a global organization, our teams around the world push boundaries and think beyond what is expected. Together our teammates are unified by our values and are grounded in our vision to inspire you with performance solutions you never knew you needed but can’t imagine living without.

Position Summary

As the Email Producer (Remote), you will play an integral role on the Americas Retention Marketing team, building and delivering marketing and lifecycle communications that engage consumers and drive long-term retention. This person will run and execute email marketing campaigns with a focus on HTML, Automation workflows, and A/B testing to optimize the consumer journey.

The ideal candidate will be comfortable thinking strategically as well as rolling up their sleeves and executing. This role will suit an individual who is passionate about consumer experience and marketing, offers a technical skillset, is an intellectually curious self-starter, works well cross-functionally, and is an excellent communicator.

This role will report to our Director, Retention Marketing, and serve as the first internal teammate to directly manage the email campaign development and deployment workflow.

Essential Duties & Responsibilities

• You execute marketing and automated/triggered email campaigns to drive a seamless consumer journey through email message HTML/CSS coding, proofing, quality assurance, targeting and advanced scheduling.

• You review briefs, add them into the workflow tool and kick off campaign building. Requesting more info from the team as needed.

• You build emails, templates, and landing pages as needed. Ensuring they render across clients and devices.

• You develop and execute test plans that confirm accurate email coding and optimal rendering.

• You send proofs and configure final send and automation parameters.

• You create and update proof, seed, and live audiences.

• You configure user initiated sends, a/b deployment tests, automation, and deployments.

• You analyze and compile key learnings from email campaigns in order to optimize performance.

• You collaborate with partners and provide guidance on email best practices and opportunities to leverage technology to drive more innovative and engaging email content.

• You are excited to be a catalyst for change toward more internal ownership of campaign development and deployment.

• You work closely with the email marketing, merchandising, site operations, global IT, content

• You partner inclusively with 3rd party agency partners and technology providers.

• You continuously stay on top of training to ensure knowledge of best practices, coding functionality, and new product features

Qualifications (Knowledge, Skills & Abilities)

• Working knowledge of email marketing, including direct experience with email deployment tools & technologies. Salesforce Marketing Cloud Experience Required.

• Solid knowledge of HTML/CSS coding for email, and familiarity with responsive design and email client/browser standards.

• Working knowledge of content builder tools.

• Understanding of relational databases and data schemas.

• Deep understanding of campaign flow and process and how it drives digital marketing efforts.

• Acute attention to detail and exemplary communication & organizational skills

• You thrive in a fast-paced, agile environment and enjoy rapid change and optimization.

• Desire to shape new processes and ways of working and continuously look to optimize.

• Ability to work collaboratively across teams and with 3rd party partners

• Excellent oral/written communication, analytical and interpersonal skills

• Direct experience with Salesforce Content Builder, Journey Builder, user-initiated sends, Automation Studio, etc. a plus.

• Experience with AMPscript a plus.

• SQL knowledge is a plus.

• Experience with App Push notifications a plus.

Education And / Or Experience

• 5 years of general email marketing experience

• 2 years of experience working with HTML/CSS building and deploying email marketing campaigns.

• 3 Years experience in the Salesforce Marketing Cloud Platform

• Graphic Design or Programming background preferred

• Bachelor’s Degree required

Other Requirements

This position is remote

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by applicable law. Under Armour believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.

Learn more about Under Armour’s COVID-19 response and Teammate vaccination policies here .

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