Product Marketer- CenterWell- Work at Home nationwide

Profile

Description

This marketing professional is responsible for the implementation of marketing strategies, campaigns and programs for Humana's Care Delivery Organization supporting CenterWell Senior Primary Care. Solid marketing technical mastery, strategic thinking, initiative and follow through, working effectively with others and good project management capabilities are critical to meet that responsibility. The position requires the ability manage multiple projects from concept to completion, drive strategy and execution, and collaborate across teams of marketing managers, consultants and analysts. This associate will report to the Director of Marketing in the Care Delivery Organizations and work closely with CenterWell Senior Primary Care Product Marketing Leads and Senior Professionals to grow, retain, and engage their patient base.

Responsibilities

The Professional 2, Product Marketing for the Care Delivery Organization will executes promotional campaigns for prospective patients, current patients and agents that inform the organization's target market of the merits of purchasing and engaging with its products and services. This role will lead the execution of annual marketing plans and associated marketing strategies on behalf of CenterWell Senior Primary Care (which may include support through grand opening events, trade exhibitions, direct mailing, telemarketing, seminars, store signs, billboards, print, television, film, and radio advertising on behalf of the Care Delivery Organizations markets). Multi-channel marketing strategies will be deployed in support of patient growth and retention objectives and may include training and selling aids, call center scripts, advertising copy, brochures, catalogues, display advertising, technical instructions, fact sheets, and information booklets. Understands department, segment, and organizational strategy and operating objectives, including their linkages to related areas. Makes decisions regarding own work methods, occasionally in ambiguous situations, and requires minimal direction and receives guidance where needed. Follows established guidelines/procedures.

This role will own responsibility for liaising with external vendors and agencies (for example research, brand agencies, event vendors, photography/videography) to ensure that their work meets the organization's strategy and business requirements, deadlines, and budget.

The Professional 2 will exhibit outstanding independent judgment and decision making on issues regarding job duties and related tasks, and work under minimal supervision, to uses independent judgment to analyze variable factors and determining the best course of action to deliver on the marketing goals and objectives.

Responsibilities include, but are not limited to:


Driving the activation of CenterWell Senior Primary Care value story in support of patient acquisition and retention
Executing patient & agent marketing tactics
Working with CDO marketing team to understand business needs based on objectives and then assist in the activating solutions that help to support measureable impacts to their business
Participate in the annual development of marketing plans based on corporate and business objectives
Partner with the CDO marketing team to influence internal and external partners to inform, develop and activate marketing strategies that improve CenterWell Senior Primary Care awareness to drive trust with patients and agents
Working with Care Delivery Organization marketing leadership to synthesize disparate marketing requests to drive efficiencies in our processes and spend
Provide direct oversight and relationship management of event vendors in executing primary care patient acquisition events
Serving as a key member on the Care Delivery Organization marketing team to shape our team's culture and elevate our team's strategic approach to business questions


Required Qualifications


Bachelor's Degree in Marketing, Communication or Business
3 years of business, marketing strategy, digital marketing, and media marketing experience
Strong, demonstrated project management and event planning skills
Strong, demonstrated skills measuring marketing campaigns and working within budgets
Marketing experience with a demonstrated ability of managing and prioritize a diverse set of projects
Excellent communication skills, written and verbal; able to communicate at all levels of an organization
The successful candidate will be an action-oriented, self-starter with strong organizational skills, who is thorough and demonstrates a lot of initiative and follow-through. This team player must be flexible, enthusiastic and demonstrate a willingness to learn.


Preferred Qualifications


Master's Degree in Marketing, Communications and Business
Experience working in the healthcare industry
Experience building compelling PowerPoint presentations for executive leadership


Scheduled Weekly Hours

40

Company info

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