Mgr Channel Development - K-12 Customer Engagement

Profile

Job Details:

Manager Channel Development – K-12 Channel & Customer Engagement

SUMMARY:

As a member of the Foodservice Channel Development team, this position is primarily responsible for leading the development of and implementation of strategic customer engagement campaigns across all communication platforms (Website, Inbound Marketing, National Tradeshow, Print, Digital and Social Media) for the K-12 Segment. This also includes managing industry relationships/partnerships, being involved in strategic K-12 channel planning, and gaining customer/segment expertise. This role will focus on customer engagement initiatives to drive operating results, brand awareness, and lead generation.

ESSENTIAL DUTIES/RESPONSIBILITIES INCLUDE:


Owning the Tyson K-12 Brand positioning/messaging and how it is communicated to the K-12 operator as well as internal stakeholders

Assist in the development of annual and long-term strategic channel plans, with an emphasis on ownership of national and digital customer engagement activities

Develop strategic plans and tactical solutions across all communication platforms to drive operating results, improved customer engagement, brand awareness, and lead generation

Develop and execute social media strategy for K-12 social channels to include regular posting, live events, social listening across industry, etc.

Develop and execute national promotional campaigns, digital customer engagement initiatives and customer resources to generate actionable sales opportunities

Manage annual K-12 channel development budget along with tracking and ensuring compliance to budget

Manage national conference strategy and execution of customer booth engagement (in-person and virtual), customer communication tactics and content, promotional activity, and industry engagement

Ensure Tyson K-12 is an industry leader by building partnerships and managing industry relationships with other manufacturers, associations, organizations, or groups

Work closely with internal and external Creative teams as they develop creative executions for sales materials, promotions, website content, and tradeshow materials

Work closely with internal Digital Customer Engagement (DCX) team to ensure digital strategies that are achieving best in class engagement targets and highest ROI

REQUIREMENTS:



Education: Bachelor degree in business marketing finance or other related discipline; MBA preferred

Experience: 5 years of experience in foodservice/retail marketing. K-12 experience preferred

Computer Skills: Standard computer skills

Communication Skills: Excellent verbal and written communication skills

Special Skills: Project management skills; experience in developing and executing strategic plans; digital customer engagement experience, financial acumen, focus on growing top and bottom line; experience leading and working cross-functionally; proven experience working collaboratively with sales team and external customers to drive business results; strong focus on customer and consumer needs; inclusive, leverages diverse inputs and talents.

Travel: 5-10 trips per year.


Relocation Assistance available to those that qualify.

Relocation Assistance Eligible:

No

Work Shift:

1ST SHIFT (United States of America)

Hourly Applicants ONLY -You must complete the task after submitting your application to provide additional information to be considered for employment.

Tyson is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will be considered without regard to race, national origin, color, religion, age, genetics, sex, sexual orientation, gender identity, disability or veteran status.

CCPA Notice. If you are a California resident, and would like to learn more about what categories of personal information we collect when you apply for this job, and how we may use that information, please read our CCPA Job Applicant Notice at Collection, click here (****applicant notification.pdf) .

Company info

Sign Up Now - MiamiCrossing.com