Director of Marketing - Messaging Remote

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Description
Over 20 years ago, Stride was founded to provide personalized learning - powered by technology. We reached students where they were in their own journeys. We knocked down their barriers to great education. And we gave every learner equal opportunity to succeed - however they defined success. Stride innovated the learning experience with online and blended learning that prepared them for their lives ahead.
Stride is a community of passionate leaders. Whether teachers, engineers, curriculum writers, or financial managers - whatever your expertise or role, we all work to empower futures through learning. And changing the trajectory of learning itself is one of our greatest missions. Join us in developing more effective ways to learn and helping learners build the skills and confidence they need to make their way forward in life.
At Stride, Inc. - formerly **MEMBERS ONLY**SIGN UP NOW***. - we are reimagining lifelong learning as a rich, deeply personal experience that prepares learners for tomorrow. Since its inception, Stride has been committed to removing barriers that impact academic equity and to providing high-quality education for anyone-particularly those in underserved communities. The company has transformed the teaching and learning experience for millions of people by providing innovative, high-quality, tech-enabled education solutions, curricula, and programs directly to students, schools, the military, and enterprises in primary, secondary, and post-secondary settings.
The Director of Marketing - Messaging directs and drives the Stride Marketing team's message, content, and creative tone. This role is responsible for building bridges across the organization to ensure the messaging strategy is utilized and optimized to help inform the consumer journey, ensure that the messages engage with the audience segments for the Stride brand, and create long-term customer relationships with Stride. This is a highly influential and collaborative role that helps guide and develop and inform all messaging, marketing strategy, content, media strategy, prospect engagement, and sales enablement. The position demands a unique intersection of incredible creativity with the capacity to evaluate and act on data from consumer insights and performance analysis.
ESSENTIAL FUNCTIONS: Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties.
Collaborate with product, B2C, B2B, B2G, PR, and marketing teams (including data analytics and Media) to gain a deep understanding of the market and solutions
Develop a compelling, engaging, emotive, and believable narrative for the Strides family of products and ensure this narrative is carried throughout initiatives including digital, PR, social, broadcast, email and other marketing channels to drive consideration of Stride's Products.
Own the messaging articulations and architecture, and partner with consumer insights/copywriters to develop compelling copy and messaging points to help improve Parent and Student acquisition, retention and outcomes.
Create and deploy a messaging framework/architecture for use across all audiences, including internal, prospect, B2B, B2G and customer-facing material.
Partner with the content, video, and design teams to develop content across all key target segments, drive demand, and consideration pipeline
Ensure progress towards and consistency of brand and tone standards
Partner with Demand Generation and Content teams to develop paid display and social assets to help improve content performance based on depth of knowledge across key channels
Orchestrate A/B testing of messages that are aligned to market research to determine what messages resonate best.
Test messages based on consumer insights to identify which messages best articulate and drive consumer behavior.
Help remove organizational messaging silos and create a process to ensure that the whole company uses the messaging architecture as designed.
Continue to optimize messaging by working with Product Development, School Operations and other departments on reasons to believe and claims refinement
Partner with the Brand team to recommend naming conventions and own the naming hierarchy for the Stride brand and solutions
Collaborate with the web, search, email, and other teams to contribute to the development and continuous optimization of Stride's family of products.
Work with different cross-functional teams (B2B, B2G, consumer, enrollment, etc) to develop stories to be used in the consumer journey
What You'll Need
Education - Undergraduate Degree or equivalent combination of education and experience in a related field.
Supervisory Responsibilities: Directly supervises 2 - 5 Full-time Equivalent (FTE) regular employees and/or contractors. Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.
MINIMUM REQUIRED QUALIFICATIONS:
Messaging creation and testing experience
Ten years of combined experience in message creation, marketing campaign, A/B testing, and product messaging
Equivalent combination of education and experience
Certificates and Licenses: None required.
OTHER REQUIRED QUALIFICATIONS:
10 years of experience in roles that relate to marketing and product & category marketing, including inside content development
A./B.S. degree in marketing, business, or similar area of study preferred
Prior experience working with and supporting cross-functional teams
High comfort level working in a technology environment and strong understanding of Agile framework
Ability to motivate internal stakeholders, sellers, and buyers
Solid working knowledge and understanding across all marketing areas, including content marketing, digital messaging, direct-response sales content, and other platforms
A relentless pursuit for excellence and results
Great organizational skills and ability to direct projects
Innovative and creative thinking
Brand experience
Experience managing a project team of 4 or more people across multiple locations
Proven ability to manage multiple projects simultaneously in a deadline-driven manner
Consistent success in leading teams to meet aggressive deadlines
Demonstrated use of sound and proven project management practices and tools, including excellent Microsoft Office (Outlook, Word, Excel, PowerPoint) and Hypertext Markup Language (HTML) skills
Demonstrated ability to identify and implement process improvements to deliver projects more efficiently across web and other marketing channels
Outstanding time management and organization skills
Excellent verbal and written communication skills, including the ability to produce high-quality decks and present with confidence to senior marketing leaders.
Ability to pass required background check
DESIRED QUALIFICATIONS:
Experience messaging to Parents
Prior educational experience
WORK ENVIRONMENT: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
This is a home-based position. open to residents of the 50 states, D.C., and residents of a US military base abroad.
Compensation & Benefits: Stride, Inc. considers a person's education, experience, and qualifications, as well as the position's work location, expected quality and quantity of work, required travel (if any), external market and internal value when determining a new employee's salary level. Salaries will differ based on these factors, the position's level and expected contribution, and the employee's benefits elections. Offers will typically be in the bottom half of the range.
We anticipate the salary range to be $143,084 to $214,626. Eligible employees may receive a bonus. This salary is not guaranteed, as an individual's compensation can vary based on several factors. These factors include, but are not limited to, geographic location, experience, training, education, and local market conditions. Stride offers a robust benefits package for eligible employees that can include health benefits, retirement contributions, and paid time off.
The above job is not intended to be an all-inclusive list of duties and standards of the position. Incumbents will follow any other instructions, and perform any other related duties, as assigned by their supervisor. All employment is at-will as governed by the law of the state where the employee works. It is further understood that the at-will nature of employment is one aspect of employment that cannot be changed except in writing and signed by an authorized officer.
Stride, Inc. is a Federal Contractor, an Equal Opportunity/Affirmative Action Employer and a Drug-Free Workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected Veteran status age,, or genetics, or any other characteristic protected by law.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)
K12 is a Federal Contractor, an Equal Opportunity/Affirmative Action Employer and a Drug-Free Workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected Veteran status.

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