Senior Marketing Manager - Video

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The Sr. Video Product Manager will execute on video product management and development programs as well as overall relationship management for the company. Responsibilities include full Profit and Loss accountability, presenting competitive packaging and promotions, and delivering products the exceed customer expectations.  This role supports all product communication, training, and collateral for Frontier’s Customer Contact Centers, Alternate Channel Partners, Retail Stores, Frontier.com website and marketing teams, including digital and social media in support of the residential, business and wholesale markets.  The individual assigned to this role is responsible for product strategy and portfolio planning including forecasting, product development and deployment, working very closely with cross-functional teams who manage wide scale implementation.  Addressing the customer experience is critical to the success of this role. Critical requirements for success include:Sales forecasting and performance reporting of revenue and unit sales resultsMeet target revenue objectives by building working relationships with Regional Sales, Corporate Marketing, Customer Contact Centers, and Alternate ChannelDeliver operational excellence through partnerships with IT, engineering, finance and other corporate departments. Essential Duties and Responsibilities:Knowledge of core product management principles, including pricing, packaging, promotionSales forecasting and tracking of actual performance to budgetManage full range of sales channels (Contact Centers, Alternate Channels, Retail Stores, digital, etc), including the following (as applicable within the channel):  new hire and ongoing training curriculum development and delivery, sales incentive planning, retail store presenceBusiness owner for all IT enhancements and processesNew channel development and support (vendors and web)Work with national/regional marketing on acquisition and retention campaign development and execution; review all bundle campaign creativeResponsible for reviewing accuracy of key metrics: churn, billing accepted and rejected, bad debt, performance incentives paid, subscriber countsDevelop product strategy, product portfolio planning and product positioning strategy for assigned video products.Monitor and assess impact of market, technology, product and competitive trends and incorporate into product roadmaps, product positioning, and portfolio plansManage product P&L’s with special focus on improving product margins through revenue/pricing changes and COGS managementMonitor end user feedback through regular interaction with end users, channel partners and sales personnel.Own and drive the definition of product specifications and user experience, establish milestones and priorities, and work with technical project management to shepherd the development, implementation and launch of all new products & features.Conduct competitive analysis responsible for overseeing and owning all product related communication across the businessMonitor the competitive landscape with the marketing teams and position Frontier’s products and features accordinglyIdentify and analyze a variety of KPIs as well as user experience feedback and other applicable learnings to measure product performanceCommunicate product strategy status and all product issues to key stakeholders across the Frontier organizationWork with engineering, design, marketing, business intelligence, management and external partners on a daily basis.Manage other opportunities on an ad hoc basis.  Additional Duties: Responsible for working with marketing and sales channels, as well as other departments and vendors, in a goal-oriented, non-political manner.Perform other job-related duties as required.Demonstrates the ability to adapt to and lead, change, and coach others in the acceptance and support of change.Provide ongoing reconciliation between long-term goals and short-term actionsStrong Product management and development experienceUnderstanding about customer needs, product functionality, differentiation to ensure optimized end-to-end product developmentAbility to prioritize based upon Market needs, competitive situations, best return on investmentVideo (Cable, IPTV and/or DBS) knowledge and product experience is strongly preferableMarketing knowledge and experience highly desirableTelecommunications knowledge and product experience is desirableProven record of excelling in highly competitive environmentPossess strong interpersonal skills and experience in working collaboratively with other cross functional team membersMust have strong analytical and organizational skills and a record of sound business acumenAbility to travel 25% or more of the time to Frontier marketsEducation Requirements   4 Year degree and 5 to 7 years’ experience in a similar roleMBA degree desirable but not required

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