Direct Mail Marketing Manager - Society6 amp Saatchi Art

Profile

Leaf Group is a diversified Internet company that builds platforms to enable communities of creators to reach dedicated audiences in the ever-growing lifestyle categories.
We create amazing experiences that celebrate the best of art, design and technology.  We want people with an intense curiosity, a commitment to high quality service, who embrace the fun of the journey. Come help us disrupt and transform the digital media and art world!
We are looking for a Direct Mail Marketing Manager to help the Society6 & Saatchi Art teams from our Santa Monica office.
A big vision calls for a big job.  As we grow, our need for a Direct Mail Marketing Manager grows with us.
You’ll Report To:
SVP & GM, Saatchi Art
A typical day as a Direct Mail Marketing Manager might include:
Managing the development and execution of direct mail for customer retention as well as new customer acquisition and messaging campaigns
Identifying opportunities to reach new customers, including new formats, creative concepts, life stages to target etc.
Testing new ways to keep existing customers engaged through direct mail, driving repeat orders from both highly engaged and lapsed customers
Developing strategy and testing roadmap for the direct mail program to optimize spend and increase ROI
Partnering with Creative, Finance, as well as other functions to achieve shared goals
Working cross-functionally with others on the Marketing team to recommend and implement integrated marketing initiatives
Researching and responding to quarterly campaign audits
Foster and develop relationships with key strategic and operations vendors
Communicate program results and recommendations to senior leadership
Develop and manage program budgets by working with General Manager and Finance to align budget, forecast, and actuals
You’ll be successful if you are both strategic and analytical as you strive to drive the strategy and execution of the direct marketing channel.
What You Have:
5-7 years of experience in marketing, with a focus on direct/database marketing
Experience managing print and mail vendors
Strong quantitative skills and proficiency performing analyses in Excel
Knowledge of customer segmentation techniques, persona development, and lifecycle management.
Experience in project management, planning, and process improvement, as well as problem analysis and resolution at both a strategic and functional level
Experience running marketing programs and developing strategies to optimize customer LTV
Excellent verbal and written communication
Not afraid to wear multiple hats - no job being too small or too large.
We're casual and informal but we work hard and work responsibly. A pleasant and supportive demeanor goes a long way.
Who We Are:
We create experiences that celebrate the best of art, design, and technology. We want smart, curious people committed to putting people first, having fun while they work, a commitment to high quality service to make things better and a desire for constant growth. We work in a fun, hard-working collaborative environment that is diverse, adventurous, and open-minded. Check us out here: ****What We Have:
Winner of the 2017 Best Company for Diversity award Comparably
Winner of the 2017 Best Company Los Angeles award Comparably
Cool office environment and culture (i.e., Thirsty Thursdays, Free Lunch Fridays, and all of the other fun activities we gather for)
Discounted gym memberships
Paid-to-play vacation rewards
Discretionary unlimited vacation time
Employee discounts for Saatchi Art, Society6, and Deny Designs
401K
Medical, Dental, Vision
Flexible Spending Accounts
Agency Disclosure:
If the Leaf Group Talent Acquisition department, or any current company employee, receives an unsolicited resume from a third party recruiting agency and Leaf Group does not have a signed Agency Agreement active, Leaf Group will not be deemed liable to pay a placement fee. The unsolicited resume will be considered a gift and can be considered for our recruitment efforts.

Company info

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