Director Acquisition Marketing Omnichannel DTC Paid Media amp Affiliate

Profile

COMPANY OVERVIEW:
**MEMBERS ONLY**SIGN UP NOW***. is a constellation of design-driven brands and people, working together with our clients in person and digitally to create inspired modern interiors. Our internationally recognized portfolio includes furniture, textiles, leathers, lighting, accessories, and architectural and acoustical elements. Our brands — Knoll Office, KnollStudio, KnollTextiles, KnollExtra, Spinneybeck | FilzFelt, Edelman Leather, HOLLY HUNT, DatesWeiser, Muuto, and Fully — reflect our commitment to modern design that meets the diverse requirements of high-performance workplaces, work from home settings and luxury residential interiors. A recipient of the National Design Award for Corporate and Institutional Achievement from the Smithsonian's Cooper-Hewitt, National Design Museum, we can help organizations achieve Leadership in Energy and Environmental Design (LEED), Living Building Challenge and WELL Building workplace certifications. To learn more about our initiatives to support more inclusive and diverse communities, visit Knoll.com/Community
POSITION PROFILE:
The Acquisition Director is responsible for supporting Knoll & Muuto brands’ digital and eCommerce objectives. The Director is accountable for implementing digital media strategies that drive customer acquisition and qualified website traffic. Affiliate goals will be to recruit relevant new partners and optimize existing relationships to drive high-quality traffic that accelerates revenue growth.
Role Responsibilities:
Support the development of comprehensive media strategies for Knoll and Muuto US media efforts that drive awareness and buzz as well as revenue across DTC, digital and affiliate partners.
Demonstrate practical knowledge of integrated media channel planning (Audio, Print, Social, and Digital, including direct and programmatic/biddable media).
Provide counsel to broader Marketing team on all media strategy.
Identify, manage and build relationships with key external partners including media, agencies & consultants to maximize their value to Knoll.
Identify and develop strategic content and brand partnerships that create access to and engagement with key/new customer segments.
Foster a culture that inspires and celebrates creativity and innovation
Work closely with the EVP of Consumer to develop business partnerships across core media partners that will be beneficial to the entire constellation of brands.
Own data and analytics across media functions to inform strategy and measure progress. Be well versed in all relevant brand and consumer health metrics, and manage paid strategies and programming to drive meaningful awareness, engagement and conversion KPIs.
Maximize return on all digital marketing efforts including: Google Search, Shopping, Affiliate, and Performance Display campaigns
Structure and merchandise Shopping Feed.
Deliver monthly reporting and analysis of all digital marketing efforts
Identify key opportunities to drive audience growth across all Media Channels including new distribution models, partnerships, etc.
Required Skills
Bachelor's Degree
8-10 years of Performance/Digital Marketing experience with skills in managing paid media campaigns and integrated marketing
Required Experience
Proven track record of driving growth through digital marketing within an eCommerce business
Ability to collect data, analyze trends, identify strategic recommendations, and present them in a logical manner
Extensive knowledge of Google Adwords, Google Analytics., and Facebook Ad Manager
Expert on Google Shopping, Feed Management, and Optimization
Experience with Programmatic media, website personalization tools, and audience analysis
Ability to concept and implement A/B tests on creative, ad copy and targeting
Strong Knowledge of Affiliate Marketing
Self-starter with a strong test and learn mentality. Experience owning and executing A/B tests and translating data into business impact.
An ability to independently seek out the resources in your projects to arrive at the right solution.
Strong interpersonal skills to collaborate effectively with cross-functional teams
Great written and verbal communication skills.
A very positive, can-do attitude, and collaborative nature.
A knack for staying organized.
An appreciation for data-informed decision making.
A strong work ethic, integrity, and sense of humor
Experience with print media a plus
Knoll is an Equal Employment opportunity employer. Employment selection and related decisions are made without regard to race, color, sex, religion, age, national origin, disability, sexual orientation, gender identity, pregnancy, genetic information, veteran status or any other characteristic protected under federal, state or local law. Applicants with disabilities may be entitled to a reasonable accommodation under the Americans with Disabilities Act and/or other applicable laws. If you require accommodation due to a disability at any time during the application or interview process, please contact Talent Acquisition at ****
Job Location
New York, New York, United States

Company info

Sign Up Now - MiamiCrossing.com