Location
New York City, NY, United States
Posted on
Mar 22, 2021
Profile
POSITION SUMMARY
The Senior Director, Global Marketing, Fragrance, supports the SVP, Global Licensed Marketing and partners with the Fragrance License (COTY) on a day-to-day basis to implement all consumer first marketing efforts for Calvin Klein Fragrance. He/she is responsible for collaboration on 360 Go-To-Market Campaigns while leveraging insights that take our Brand to the next level. He/she should work with COTY to identify distinct omni-channel opportunities and cross-channel promotions at pivotal moments to engage, acquire and retain our consumers across both the Global and Regional level. Must be an effective leader, champion of the Brand and consistent in approach to ensure marketing programs are successful, metrics-driven, goal-oriented and true to the Calvin Klein Brand. In addition to COTY, this position will collaborate with internal cross-functional teams, cross-lines of business, regional teams and external partners on all global + local fragrance initiatives to execute Brand strategies and deliver commercial results while maintaining Brand standards.
PRIMARY RESPONSIBILITIES/ACCOUNTABILITIES OF THE JOB
• Manages all Brand related elements of the 3YR Fragrance Launch Calendar / Go-To-Market activity, from strategic reviews and briefings, to execution, including: primary + secondary packaging, global campaigns, line extensions, limited editions, collaborations and key consumption period / promos
• Works closely with the in-house creative team to ensure all fragrance messaging follows the Brand vision and is delivered with excellence, based on Calvin Klein and COTY business priorities. Accountable for measuring results and exploring ways to improve KPI’s
• Maintains a key role as point person to our COTY partner, ensuring execution of programs meet strategic business needs, while aligning with Brand standards
• Responsible for oversight of production and internal related expenses and timelines - review and submission to COTY with proactive accountability for revisions and updates as required
• Partners with COTY to develop customized promotions/in store executions, VM and retailtainment, based on specific retailer and Owned + Operated needs
• Recommends Calvin Klein cross-branding initiatives where and when appropriate for fragrance
• Updates Senior Management on all fragrance related project and initiatives throughout the process – key milestones, reviews, decisions, changes and communicate back to COTY for aligment
• In depth knowledge of the Fragrance industry, environment and key players. Coordinating competitive reviews, with the team, tracking note-worthy launches and new/innovative ways to Go-To-Market
Proctively ensures integrated decision-making occurs by involving key stakeholders throughout the fragrance marketing and content creation process
• Develops strong internal and external relationships through management of COTY and third party vendors
• Instills a team culture that upholds PVH values and visions and actively foster a positive working environment within the Team
MISCELLANEOUS
Owns weekly, bi-monthly, monthly and quarterly fragrance meetings with cross-function, regional marketing and Coty teams
Oversight of Coty launch calendar, ensuring communication on a day to day or montly basis and updates on any changes to internal and regional teams
Responsible for development of various presentations and internal / external communication related to Fragrance
CONTACTS
Internal: Creative Studio, Project Management, Production, Omni Media, Social Media, Advocacy, Influence Marketing, Fashion Office, Brand Experience, Legal, Design, Visual Merchandising, Corporate Communications, Regional Teams
External: Coty Licensee, Creative Agencies, Vendors, Regions
QUALIFICATIONS & EXPERIENCE
Experience
9-11 years marketing experience, preferably in global fragrance, fashion and/or Agency
Demonstrated experience with Brand marketing, account management and licensed business model
Understanding of, and ability to communicate the Calvin Klein brand aesthetic
Education
BA in marketing/communications/business/liberal arts
Skills
Strong interpersonal skills; positive, energetic, empathetic and open minded
Ability to lead, inspire and manage teams
Passion for the industry and Brand
Confident and comfortable presentation skills
Attention to detail and multi-tasking
Flexibility to adjust quickly to changes and deliver on tight deadlines
Ability to travel when applicable
Strong data/analytics skills
PC Skills, MS Office, MS Outlook, MS Teams, WebEx, Keynote, Power Point
**MEMBERS ONLY**SIGN UP NOW***.. or its subsidiary (PVH) is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications, consistent with applicable law and without regard to race, color, sex, gender identity or expression, age, religion, creed, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH also has a strong corporate commitment to inclusion, diversity and to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential. To achieve these goals, across the United States and its territories, PVH prohibits any PVH employee, agent or representative from requesting or otherwise considering any job applicant’s current or prior wages, salary or other compensation information in connection with the hiring process. Accordingly, applicants are asked not to disclose this salary history information to PVH
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