Assistant Branded Content Editor

Profile

Leaf Group is looking for an Assistant Branded Content Editor
to create engaging branded content across our portfolio of media brands. New York area preferred.
A big vision calls for a big job. As we grow, our need for an Assistant Branded Content Editor grows with us.
In this role, you’ll create engaging, on-brand branded content for a variety of advertising partners across Well Good, Hunker, Livestrong, and more. The ideal candidate has a strong writing background in wellness as well as home and design, and is excited to apply that to branded content—not editorial. This person will collaborate with multiple teams across Leaf Group including marketing, sales, client services, design, social, and editorial. Creativity and flexibility to communicate advertisers’ objectives to our communities of readers in a fresh, organic way is a must.
You’ll Report To
: Senior Director, Content Strategy
Leaf Group is a house of brands, creating and cultivating digital-first companies in growing lifestyle categories: Fitness & Wellness (Well Good, Livestrong.com); Home & Decor (Hunker, Society6, Deny Designs), and Art & Design (Saatchi Art, The Other Art Fair). Additionally, we have performance focused brands in key categories such as Travel, Pets, and DIY (OnlyInYourState, Cuteness, eHow). Our media and marketplace brands are authentic and authoritative, reaching a large and growing passionate audience.
We work in a fun, collaborative environment that is diverse, adventurous, and open-minded. We look for proactive, accountable people focused on continuous learning and growth to push themselves and our businesses forward. Check us out
here
A big vision calls for a big job. As we grow, our need for an Associate Branded Content Social Editor
grows with us.
A typical day for the Branded Video Producer Strategist might include:
Writing custom branded articles, dedicated emails, and social media copy for advertising partners across multiple categories (home and design, beauty, food, tech, finance, etc.) (60%)
Addressing client copy revisions and dictating responses to clients when necessary (20%)
Handling day-to-day maintenance tasks such as reviewing daily emails and updating branded content on the homepage (20%)
Working closely with multiple teams at Leaf Group to keep content timelines on track and ensure high standards of quality
Producing content for a variety of our media brands (Hunker, Well Good, and Livestrong) and occasionally our marketplace brands (Society6, The Other Art Fair)
Participating in RFP brainstorms when necessary
You’ll be successful if you’re a strong writer with a goal to constantly improve, learning from both internal editing feedback and client input to fine tune your skills and produce best-in-class content.
You have
1–3 years writing and editing experience in a branded, editorial, or copywriting capacity (branded content experience preferred)
Experience with home and design and/or health and wellness brands (and passion for both!)
Ability to think journalistically and apply an editorial lens to brands’ key objectives
Ability to pivot quickly between the tone and voice of different brands
Keen attention to internal editing feedback with a focus on constantly improving
Strong interest in developing great branded content (not editorial writing)
Desire to learn and attitude that no task is too small
Experience writing social media copy
Exceptional organizational skills and ability to thrive in a fast-paced environment
Ability to meet hard deadlines and keep track of multiple campaigns
Familiarity with content and project management systems (Asana a plus!)
We're casual and informal but we work hard and work responsibly. Personal accountability goes a long way. We believe we are the change
What We Have:
eHow is the 2019 & 2020 People's Choice and official Webby Winner for Social Video/How To-DIY
Well Good is the 2019 People's Choice winner of the Webby’s Award for Best Lifestyle Brand
Leaf Group is among TalentDesk’s 2019 Best Companies To Work For
Leaf Group is among the 2019 Built In LA Best Companies To Work For
Leaf Group is among Comparably's 2018 Best Companies in Los Angeles
Well Good is the 2018 winner of Fast Company’s Most Innovative Company Award
MyPlate is the 2018 winner of the Webby Award for Best Design
Winner of the 2017 Best Company for Diversity award Comparably
Competitive compensation and benefits packages (i.e., Medical, Dental, Vision, FSA, 401K)
Discounted gym memberships
Paid-to-play vacation rewards
Discretionary unlimited vacation time
Employee discounts for Saatchi Art, Society6, and Deny Designs
Leaf Group is a diverse, equitable, and inclusive workplace that reflects our customers and the world we live in. We encourage people from all backgrounds, ages, abilities, and experiences to apply for our roles. Leaf Group is an equal opportunity employer. We do not discriminate based on race, color, ancestry, religion, national origin, sexual orientation, age, citizenship, marital or family status, disability, gender, gender identity or expression, pregnancy or caregiver status, veteran status, or any other legally protected status.
Agency Disclosure:
If the Leaf Group Talent Acquisition department, or any current company employee, receives an unsolicited resume from a third party recruiting agency and Leaf Group does not have a signed Agency Agreement active, Leaf Group will not be deemed liable to pay a placement fee. The unsolicited resume will be considered a gift and can be considered for our recruitment efforts.

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