Marketing Campaign Operations Manager

Profile

Effectv, the advertising sales division of **MEMBERS ONLY**SIGN UP NOW***. Cable, helps local, regional and national advertisers use the best of digital with the power of TV to grow their business. It provides multi-screen marketing solutions to make advertising campaigns more effective and easier to execute. Headquartered in New York with offices throughout the country, Effectv has a presence in 66 markets with nearly 35 million owned and represented subscribers. We’re dedicated to helping our clients meet their business goals by connecting them with their customers through multiscreen television advertising. Working with companies from local startups to nationwide corporations, we provide support to help each business reach its target customers. By applying data to television advertising in new ways, we’re able to bring our clients the best of digital media, coupled with the power of TV. To learn more, check out ****
Job Summary

**MEMBERS ONLY**SIGN UP NOW***. Advertising is looking for a Marketing Campaign Operations Manager to join our growing Marketing Operations team. As the Marketing Campaign Operations Manager, you’ll be responsible for overseeing the success of programs that support our various lifecycles and lead generation campaigns across multiple platforms. This role will support **MEMBERS ONLY**SIGN UP NOW***. Advertising, Effectv and Freewheel properties and provide direct supervision to our newest Analyst. In this position, you’ll supervise the management of campaign/program templates within our full tech stack including marketing automation, chatbot, event and CRM software. Your technical savviness and passion for processes will power the strategy to ensure end user readiness to integrate and adopt new technology and supporting processes into daily operations. Conducts process analysis and deployment support in the areas of marketing readiness, user acceptance testing and live trial.

Job Description


Design and support the optimi zation of marketing campaign setup across multiple platforms, creative formats and target audience segments

Provide “air traffic control” for the marketing lead ecosystem, and streamline lifecycle/nurture programs for all segments

Ensure campaign implementation follows organizational and marketing technology guidelines

Improve new campaigns using data and feedback from existing and previous campaigns













Troubleshoot various aspects of campaign setup

Recruit, train and mentor talent for the implementation of campaigns

Assist and train other end-users of marketing software on setup best practices

Implements deployment readiness program for regional rollouts, including communications, UAT and training support for call centers.

Defines quality gates to ensure market readiness is in line with deployment milestones.













Reviews and updates Training Strategy to meet region specific needs.

Defines a training plan to ensure business continuity.

Reviews UAT testing strategy and updates to meet regional differences.

Supports UAT readiness through the management of the market Readiness checklist. Creates UAT test plan, test cases and scripts.













Manages testing environment requests to include test accounts and required test data. Provides centralized defect management for on-site UAT and live trials, maintains the defect and issues log and conducts daily defect reviews.

P resents and is accountable for daily testing status and defect reports. Manages daily testing status and defect tracking.

Manages reporting metrics and the ongoing collection process in each region. Support e scalate d project issues and risks as appropriate.

Consistent exercise of independent judgment and discretion in matters of significance.

Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.













Other duties and responsibilities as assigned.


Employees at all levels are expected to:


Understand our Operating Principles; make them the guidelines for how you do your job.

Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.

Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.

Win as a team - make big things happen by working together and being open to new ideas.

Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.

Drive results and growth.

Respect and promote inclusion & diversity.

Do what's right for each other, our customers, investors and our communities.


Disclaimer:


This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.


**MEMBERS ONLY**SIGN UP NOW***. is an EOE/Veterans/Disabled/LGBT employer.

Education

Bachelor's Degree

Relevant Work Experience

5-7 Years

Base pay is one part of the Total Rewards that **MEMBERS ONLY**SIGN UP NOW***. provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, **MEMBERS ONLY**SIGN UP NOW***. provides best-in-class Benefits. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary (****on our careers site for more details.

Company info

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