Manager Global Communications amp Influence - CALVIN KLEIN

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POSITION SUMMARY:

The Global Communications & Influence Manager will support the Global Communications & Influence Director in the creation, management & execution of all influencer strategy, partnerships, and programming in North America and globally.

Key within this role is to create and manage a deep network of influencers across culture, lifestyle and innovation to leverage across the brand and business line plans.  The role will create brand equity and demand for key CALVIN KLEIN products and stories. The position will develop strategies that foster consumer connections and inspire new/existing audiences via influencer relations and channels.   

This position is responsible for providing a wide range of management across multiple influencer projects, experiences and campaigns within the Consumer Engagement team that scale globally.  

KEY RESPONSIBILITIES 

• Manages the development of a capable network of influencers across culture, lifestyle and innovation to leverage across all brand and business line plans.

• Establishes influencer objectives, priorities, plans and processes, consistent with North America and Global business and brand goals.

• Creates clear influencer strategies to ensure maximum leverage and optimal service. 

• Manages the creation and execution of North America & Global seasonal influencer programming that fuels consumer demand & engagement.  

• Oversees the organization of the influencer calendar and reporting across all influencer activity in North America and globally.

• Identifies and sources new influencer talent & cross-channel trends.  

• Manages internal relationships to ensure all plans reflect business priorities and needs.

• Identifies, ideates & implements ongoing influencer partnership opportunities across product, content & experience.  

• Manages influencer budget(s) & invoicing 

• Manages contracts with influencer partners. 

• Manages all reporting around influencer programs based on existing/new platforms & consumer insights in partnership with regional teams. 

• Creates inspiration internally and externally for the influencer function. 

QUALIFICATIONS & EXPERIENCE

Experience:     

·       4+ years of relevant experience in the communications, social media & influencer marketing space ideally with a fashion/lifestyle background, and a long-term desire to pursue a career in fashion and/or related field.  

·       Key relationships and proven track record within industry a must.

         

Education:

• Bachelor's degree required

Skills:                                      

·       Strong interpersonal skills.

·       Ability to work productively in a fast-paced, creative, collaborative environment.

·       Deep knowledge and interest in influencer and digital trends.

·       Team player!

·       Be in the know – stay current on fashion, entertainment, lifestyle, culture, art, music and design trends.  

·       Live the function – have a strong POV on digital platforms/commerce and latest trends.  

·       Resourceful, highly motivated project manager. 

,title:Manager, Global Communications & Influence - CALVIN KLEIN,datePosted:2021-03-23T00:00:00.000 0000,@context:****Global Marketing Manager, Senior Manager Global Recruiting, Director of Channel Development, Director of Digital Business Development, Senior Vice President Of Product Management, Senior Channel Development Manager, Head of Digital Marketing Strategy, Head of Global Sales, Senior Director Of Product Marketing, Consumer Marketing Manager}Manager, Global Communications & Influence - CALVIN KLEIN in New York, New York, United States of America | Marketing at PVH

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