Growth Marketing Manager Commerce - Well Good

Profile

WELL GOOD
: Creating a culture and community of wellness.
Trusted, influential, and famously trend-setting, Well Good defines and demystifies wellness for a growing global community. Well Good creates a world where wellness is stylish, achievable, and fun—connecting readers with smart, simple ways to add wellness to their lives.
We are looking for a
Growth Marketing Manager, Commerce
to help us grow and implement revenue-driving initiatives within the newly-launched Well Good Shop as well as Well Good’s affiliate editorial strategy.
As
Growth Marketing Manager
, you will be collaborating across departments at Well Good to grow commerce as a cornerstone of the Well Good revenue strategy. This role will require skills in data analysis, a talent for creative thinking and an intuitive understanding of the Well Good brand.
A big vision calls for a big job. As we grow, our need for a
Growth Marketing Manager
grows with us.
Leaf Group is a house of brands, creating and cultivating digital-first companies in growing lifestyle categories: Fitness & Wellness (Well Good, Livestrong.com); Home & Decor (Hunker, Society6, Deny Designs), and Art & Design (Saatchi Art, The Other Art Fair). Additionally, we have performance focused brands in key categories such as Travel, Pets, and DIY (OnlyInYourState, Cuteness, eHow). Our media and marketplace brands are authentic and authoritative, reaching a large and growing passionate audience.
We work in a fun, collaborative environment that is diverse, adventurous, and open-minded. We look for proactive, accountable people focused on continuous learning and growth to push themselves and our businesses forward. Check us out
here
You’ll Report To:
Senior Director of Audience Development
A typical day as a
Growth Marketing Manager
might include:
Maximizing affiliate revenue through new partnerships, rigorous analysis and new editorial strategies.
Ongoing reviews of channel performance to surface insights and actionable takeaways.
Negotiating commissions for affiliate links on Well Good as well as new partners for the Well Good Shop.
Coordinating communications between stakeholders across teams, including editorial, design, product and audience development.
Maintaining and rigorously testing strategies for meeting the Well Good Shop customer at every point in the life cycle, including acquisition, retention and retargeting.
Ideating, assisting in executing and tracking performance of various performance marketing channels, including
Email marketing: Creating high conversion opportunities through automated workflows and effective campaigns
Paid marketing: Audience targeting, ad creative, testing on channels including Facebook & Google AdWords
Search Engine Optimization: Increase organic search traffic to commerce content through strategic optimizations
You’ll be successful if you are a creative and collaborative thinker who understands both existing commerce trends and has the ability to anticipate new opportunities.
What You Have:
Knowledge of the e-commerce space, best practices for publishers, and revenue models.
Familiarity with the major affiliate networks, including Amazon Affiliates, Skimlinks, Rakuten, Pepperjam, Impact, and ShareASale.
Data analytics skills, including experience with Google Analytics, Microsoft Excel/Google Sheets, and data visualization software (Tableau, Looker, Google Data Studio)
A passion for wellness
Excellent verbal and written communication.
Not afraid to wear multiple hats - no job being too small or too large.
We're casual and informal but we work hard and work responsibly. Personal accountability goes a long way. We believe we are the change.
What We Have:
eHow is the 2019 & 2020 People's Choice and official Webby Winner for Social Video/How To-DIY
Well Good is the 2019 People's Choice winner of the Webby’s Award for Best Lifestyle Brand
Leaf Group is among TalentDesk’s 2019 Best Companies To Work For
Leaf Group is among the 2019 Built In LA Best Companies To Work For
Leaf Group is among Comparably's 2018 Best Companies in Los Angeles
Well Good is the 2018 winner of Fast Company’s Most Innovative Company Award
MyPlate is the 2018 winner of the Webby Award for Best Design
Winner of the 2017 Best Company for Diversity award Comparably
Competitive compensation and benefits packages (i.e., Medical, Dental, Vision, FSA, 401K)
Discounted gym memberships
Paid-to-play vacation rewards
Discretionary unlimited vacation time
Employee discounts for Saatchi Art, Society6, and Deny Designs
Leaf Group, Ltd. is an equal opportunity employer. Applicants for all job openings are welcome and will be considered without regard to race, color, religion, national origin, sex, age, sexual orientation, physical or mental disability, or any other basis protected by state, federal, or local law. It is the intent of the Company to comply with all applicable federal, state, and local legislation concerning equal opportunity in employment.
Agency Disclosure:
If the Leaf Group Talent Acquisition department, or any current company employee, receives an unsolicited resume from a third party recruiting agency and Leaf Group does not have a signed Agency Agreement active, Leaf Group will not be deemed liable to pay a placement fee. The unsolicited resume will be considered a gift and can be considered for our recruitment efforts.

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