Digital Web Specialist - US Remote

Profile

Texas, United States of America

Job Family Group:

Commercial and Retail

Worker Type:

Regular

Posting Start Date:

September 21, 2022

Business unit:

Downstream

Experience Level:

Experienced Professionals

Job Description:

Where you fit in?

The Americas Lubricants Marketing team is the ideal place for commercially minded strategic marketers with a passion for building brand value and delivering growth through priority sectors. Shell Lubricants is the leading global supplier of lubricants in the world and as a member of the marketing community, you will have the opportunity to be a part of a fun, diverse and exciting team shaping the future of mobility and operations.

The lubricants industry is a dynamic, growing business on the cusp of change as we help our customers prepare for the energy transition. Our marketing team is responsible for setting the vision for each of the sectors we operate in and then executing our strategy through valued customers and partners throughout North America. You will be a part of a highly motivated marketing community committed to building strong brands, making data and insight-based decisions, and supporting each other for overall team success.

What's the role?

As the Digital Web Analyst, you will own the implementation and management of marketing web analytics data processes to ensure the necessary metrics and dimensions are available for reporting across marketing assets for Lubricants Nort America. You will create a foundation of digital operational efficiency by providing reporting and insights to enable our marketing team to scale to the next level. You will partner with the broader Sector Marketing Team (Channel, Sector Specialists, Brand & Media Management), Technology & IT teams to be a partner in decision-making. We are looking for a team member that is genuinely interested in supporting teams by providing them data and insights to drive and measure progress. You enjoy and have experience communicating, tracking, and reporting web and performance data and care about clean data quality with a focus on growth and site performance.

Scope of influence and accountability includes managing brand websites and other digital experiences. Web accountability includes among other things analytics tracking, content & functionality updates, optimized user experience development, testing, and campaign management. Additionally, this role will be integral in helping to manage loyalty programs, paid Search Engine Marketing, Digital media, social media, sales and customer digital content platforms, eCommerce, SEO, Ratings and Reviews and Digital Display Marketing. The role will support multiple brands and channels in Shell Global Lubricants North America including Pennzoil, Quaker State and Rotella and B2B digital marketing needs. More specifically, your role will include:


Responsible for high-performing testing and web analytics: Run & schedule testing e.g. A/B, Multivariate, etc.) to improve website experience for customers.
Responsible for maintenance of our web analytics & paid media tracking codes and conversions to ensure we have full source attribution data required to effectively measure digital marketing campaign performance.
Develop testing plans to measure the effectiveness of different messaging and campaign types across multiple dimensions including financial metrics, customer engagement and operational considerations (e.g., website latency). Identify opportunities ideas for tech and UX enhancements. Coordinate with agencies and web development teams (internal and external) to resolve website issues, maintain updated content, compliance, security, Up Time and present enhanced UX recommendations for approval all while adhering to Data Privacy & compliance guidelines.
Develop best-in-class website data collection, storage, and analytics solutions.
Ensure website experiences are aligned with other channels, (e.g. brand/offline advertising, paid digital media, partner marketing, etc.) to ensure a consistent customer journey.
Perform analysis that drives insight into how we can improve the performance of our business overall, in addition to website performance
Coordinate projects to deliver upon needs outlined within our established SEO strategy across all brand websites.
Continual research and development required to identify and deploy new SEO tactics that support our overall strategy and deliver improved organic visibility.
Responsible for maintenance of installers and retail outlets online. Work to develop store locator enhancements that will improve the overall UX and the related conversion rate.
Maintenance of product ratings and reviews platform to ensure consistent review collection and complete syndication to participating retail partners.
Responsible for conducting scheduled website audits to identify issues and generate ideas for UX enhancements. Coordinate with global brand, local brand and web development teams to resolve website issues, maintain updated content and present enhanced UX recommendations for approval.
Responsible for scheduled testing and maintenance of our analytics code / platform to ensure we have full source attribution data required to effectively measure digital marketing campaign performance.
Keep up to date with web analytics trends and best practices


Dimensions:


Day-to-day digital program management and optimization of websites, mobile, search engine marketing (PPC, SEO, CRM, social media, display, digital video, etc.)
This role will also support creative development and A/B and multivariate test plans, including setting tracking of test components to ensure testing and results are supported by data.
Supports the marketing organization in managing all digital projects and program enhancements
Day-to-day interaction with digital agencies and our marketing team members
Provide regular updates to our marketing team
Develop and provide local market digital training


This role is on a remote working setup within any states in the contiguous US.

What we need from you?


Must have legal authorization to work in the US on a full-time basis for anyone other than current employer.
BS or BA Degree required.
At least five (5) years of experience in marketing analytics, including minimum of two (2) years in Digital, SEM, SEO, Display, Email, Mobile, Analytics and Social Media management or related marketing experience required.
Expertise of digital analytics platforms such as Google Analytics (GA4) and Adobe Analytics along with experience leveraging website data to develop data driven recommendations.
Familiarity with HTML, JavaScript, CSS, XML and other scripting languages.
Experience with SQL, R and or Python, VBScript.
Experience with Adobe Experience Manager (AEM) is a plus.
Familiarity with web accessibility standards & cookie consent policies.
Experience transition to GA4 is a plus.
Although not an IT role, the successful candidate needs to have high skill level of digital technology knowledge including and not limiting to Microsoft Office suite.
Strong analytic and creative thinking skills preferred
High degree of leadership, communication, and ability to drive results through others
Strong Team player with interpersonal skills
Self-starter and ability to effectively multi-task, prioritize, and meet time deadlines


Company description

Shell is a global group of energy and petrochemical companies with about 84,000 employees across more than 70 countries. We aim to meet the world’s growing need for more and cleaner energy solutions in ways that are economically, environmentally and socially responsible. We have expertise in exploration, production, refining and marketing of oil and natural gas, and the manufacturing and marketing of chemicals.

As a global energy company operating in a challenging world, we set high standards of performance and ethical behaviors. We are judged by how we act and how we live up to our core values of honesty, integrity and respect for people. Our Business Principles are based on these. They promote trust, openness, teamwork and professionalism, as well as pride in what we do and how we conduct business.

Building on our core values, we aspire to sustain a diverse and inclusive culture where everyone feels respected and valued, from our employees to our customers and partners. A diverse workforce and an inclusive work environment are vital to our success, leading to greater innovation and better energy solutions.

An innovative place to work

There’s never been a more exciting time to work at Shell. Everyone here is helping solve one of the biggest challenges facing the world today: bringing the benefits of energy to everyone on the planet, whilst managing the risks of climate change.

Join us and you’ll add your talent and imagination to a business with the power to shape the future – whether by investing in renewables, exploring new ways to store energy or developing technology that helps the world to use energy more efficiently.

An inclusive place to work

To power progress together, we need to attract and develop the brightest minds and make sure every voice is heard. Here are just some of the ways we’re nurturing an inclusive environment – one where you can express your ideas, extend your skills and reach your potential…

We’re creating a space where people with disabilities can excel through transparent recruitment process, workplace adjustments and ongoing support in their roles. Feel free to let us know about your circumstances when you apply, and we’ll take it from there.

We’re closing the gender gap – whether that’s through action on equal pay or by enabling more women to reach senior roles in engineering and technology.

We’re striving to be a pioneer of an inclusive and diverse workplace, promoting equality for employees regardless of sexual orientation or gender identity.

We consider ourselves a flexible employer and want to support you finding the right balance. We encourage you to discuss this with us in your application.

A rewarding place to work

Combine our creative, collaborative environment and global operations with an impressive range of benefits and joining Shell becomes an inspired career choice.

We’re huge advocates for career development. We’ll encourage you to try new roles and experience new settings. By pushing people to reach their potential, we frequently help them find skills they never knew they had, or make career moves they never thought possible.

-

DISCLAIMER:

Please note: We occasionally amend or withdraw Shell jobs and reserve the right to do so at any time, including prior to the advertised closing date. Before applying, you are advised to read our data protection policy. This policy describes the processing that may be associated with your personal data and informs you that your personal data may be transferred to Shell/Shell Group companies around the world. The Shell Group and its approved recruitment consultants will never ask you for a fee to process or consider your application for a career with Shell. Anyone who demands such a fee is not an authorised Shell representative and you are strongly advised to refuse any such demand. Shell participates in E-Verify. All qualified applicants will receive consideration for employment without regard to race, color, sex, national origin, age, religion, disability, sexual orientation, gender identity, protected veteran status, citizenship, genetic information or other protected status under federal, state or local laws. Shell is an Equal Opportunity Employer - Minorities/Females/Veterans/Disability. As a US Federal Contractor, hiring selections are subject to periodic audit review and documentation of your selections should be maintained for a period of three calendar years. It is the policy of Shell in the U.S. (“Shell”) to provide equal opportunity to all individuals, employees and all qualified applicants for employment consistent with employment requirements and qualifications. Shell prohibits discrimination based on race, color, sex, national origin, age, religion, disability, sexual orientation, gender identity, veteran status, citizenship, genetic information, or other protected status under federal, state or local laws. All employees are expected to support this policy and contribute to an environment of equal opportunity. If you need an accommodation for a disability during the resourcing process, please speak with an HR representative.

Company info

Sign Up Now - MiamiCrossing.com