Manager Public Relations amp Marketing

Profile

This position is responsible for the daily operations of Mary Washington Healthcare's (MWHC) Marketing & Communications department, including staff management, vendor relations, budget, and overall marketing and communication plans. Requires close working relationship with MWHC senior and mid-level leadership, vendors, media and influential community members.
Essential Functions & Responsibilities:
Manages, monitors, and implements strategic marketing and communications planning for MWHC.
Designs and implements integrated marketing communications campaigns, projects and initiatives.
Manages media relations including social media, media releases and interviews, and media monitoring.
Oversees public relations functions for MWHC including community outreach, speakers' bureau, and events. Broadens MWHC's awareness through community contacts, networking, and other opportunities.
Manages recruitment, hiring, orientation, discipline, professional development, and performance evaluation of Associates. Coordinates volunteers and oversees vendor use and selection.
Maintains and develops job skills through appropriate education and networking opportunities.
Collaborates with the Director on the development and oversight of the departmental budget; oversees yearly budget and department expenses.
Collaborates with the Director for event planning and execution, MWHC strategic priority requirements, and operational plan development/goal setting.
Partners with the Marketing and Development Representative at Stafford Hospital on annual planning, goal setting, budget, resources, and other special projects.
Performs other duties as assigned.
Qualifications:
Bachelor's degree required.
Five or more years of marketing and communications experience required.
Two years of supervisory experience required.
Data analysis experience is required.
Health care information systems experience desired.
Experience with Microsoft Excel, Word and PowerPoint required.
As an EOE/AA employer, the organization will not discriminate in its employment practices due to an applicant's race, color, religion, sex, sexual orientation, gender identity, national origin, and veteran or disability status.

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