Sr. Marketing Coordinator - Warners Olga True amp Co.

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POSITION SUMMARY:

The Sr. Marketing Coordinator will own & manage the day-to-day business & product activities of marketing for Warner’s, Olga and True & Co brands in North America. This role works cross functionally with merchandising, design, sales, creative and supply amongst others. This role has high visibility into the business, working with our wholesale account partners and is viewed as a strategic partner cross functionally. 

PRIMARY RESPONSIBILITIES/ACCOUNTABILITIES OF THE JOB:

• Own the creation of, distribution and maintenance of all marketing calendars. Align all marketing calendars with the GTM Business calendar. Communicate & project manage deadlines for all of North America business (includes Canada & Mexico).
• Responsible for upkeep of Marketing At a Glance calendar tied to all marketing initiatives for the brands’ business (GTM, photography, wholesale accounts, content, paid media, earned media, content stories, websites).
• Liaise with extended marketing & creative brand teams on Market week deliverables and new season product launches.  Manage and partner with marketing coordinator on all seasonal product deliverables.
• Own all monthly and/or seasonal website updates for all brands; update smartsheets and brief to creative teams. Manage workflow that aligns back to business shifts and new product launches.
• Ideate and complete email and content calendars for Warners, Olga and True & Co and content; brief into creative, proof & approve all email content & tests then route & approve assets to CRM. Partner with CRM on all analytics and reporting to grow, retain and convert consumer database.  Share results with recommendation for any new next steps.
• Manage communications and day to day partner for all wholesale account partners & project management with regard to new marketing initiatives, co-op spends and any activations that align back to business and key brand/product moments throughout the year.  This includes account facing presentation to Kohls, Walmart, Target, Macy’s, JCPenney, Amazon.
• Develop wholesale account presentations for pre-market, market, sales meetings and management appointments. Attend, present and recap all Market appointments.  Ensure key takeaways and next steps are outlined within the department.
• Monitor partner retailer’s website content. Coordinate and conduct quarterly site audits with Account executive and merchandising team ensuring marketing content is correct.
• Partner with Paid Media to complete all digital campaign briefs and documents; coordinate campaign shot lists and content needs with Marketing team and Creative Content teams that align back to business needs.
• Manage PVH Licensee’s communication and workflow with Tommy NA and Tommy International and PVH Canada packaging, photography, asset needs to align back to North America business strategies.
• Partner with Earned media/ organic social as well as PR Agency to share key business moments that coordinate efforts back to the business. (Such as new product launches, wholesale activations, content stories, etc.) Build annual marketing briefs, track and analyze influencer metrics to make future recommendations. 
• Analyze competitive marketing efforts, build quarterly presentations and present findings to team(s). 
• Attend all cross functional business related meetings. 
• Responsible for all co-op agreements with wholesale partners and PO creation for all vendor invoices. 
• Partner with Sr. Marketing Director and cross functional teams on other projects as needed.

QUALIFICATIONS & EXPERIENCE:

Experience:      

4-5 years of Marketing experience in similar industry.

          

Education:

Bachelor’s Degree required, Marketing Degree preferred

Skills:

• Proficiency in Microsoft Word, Excel and Power Point and other Office programs.
• Understanding of digital tools: Smartsheet, sharepoint, Onedrive, Webex, Zoom, Teams.
• Ability to manage multiple projects; must be detail oriented and highly skilled in time management.
• Excellent verbal and written communication skills.
• Great initiative with the ability to be a collaborative and team player.
• Able to anticipate needs and develop solutions when problems arise.
• Superior follow through, organization, and attention to detail,
• Manage to a deadline.
• Light project management.
• Must be able to build relationships with cross-functional teams.

#LI-CR1

,industry:Retail,title:Sr. Marketing Coordinator - Warners, Olga, True & Co.,datePosted:2022-02-04T00:00:00.000 0000,@context:****Relationship Management Marketing Coordinator & Project Manager, Online Business Coordinator & Account Executive, Vice President & Managing Director Recruitment Process Outsourcing, Global Heathcare Practice Lead, Data Support Executive & Roaming Coordinator, Branch Accounts Manager & Marketing Coordinator - Sales, Accounts Coordinator, Publisher Development, IDR Operational Specialist & Business Analyst, Marketing & Production Coordinator - Independent Contractor, Chief Executive Officer & Business Development Manager & Product & Project Manager & Scrum Masters, Digital Recruitment Strategist - Strategic Accounts} Sr. Marketing Coordinator - Warners, Olga, True & Co. in New York, New York, United States of America | Marketing at PVH

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