Salesforce/E-Mail Marketing Automation Specialist

Profile

Preferred Experience: 2-3 years of direct experience using or administering a marketing automation system ( Pardot, Eloqua, Marketo, etc.) Salesforce.com use and understanding including marketing functions such as campaigns, (Salesforce.com - Marketing Modules) Database Management (segmentation, reporting and maintenance). E-mail marketing best practices including A/B testing, messaging, design, HTML, etc. Data analysis, reporting and business intelligence. If you are interested in this opportunity, please email resume to ****
Description:
Seeking an E-mail Marketing Automation Specialist to work in a technical/engineering based environment. Primary responsibilities: Our ideal candidate will have a thorough knowledge and skill set of SalesForce.com and manage marketing automation software (Pardot, Eloqua, Marketo, etc.) & integration with Salesforce.com for demand generation, lead nurturing, lead scoring and specialized automated communications programs. He/she will have the ability to build and implement standard processes and procedures for marketing automation efficiency, maintain quality of data within Pardot including list import and de-duplication efforts to maximize the effectiveness of e-mail and direct mail marketing programs. Additionally, our ideal candidate will manages strategic e-mail marketing programs in support of lead generation, event promotion, corporate communications, and customer retention. Requirements: Intimate knowledge of best-practices in e-mail marketing including: A/B testing. Track and Manage
main schedule of e-mail marketing programs and campaigns. Provide regular and key reporting metrics on e-mail marketing and campaign performance, with the ability to make relevant recommendations based on the data and analysis. Perform and understand various forms of data segmentation through use of lists, filters and groups to execute regular email campaigns and nurture programs. Integrate corporate websites and forms into marketing automation and Salesforce.com workflows. Must have a strong interest in and passion for technology and how it can optimize marketing and business processes.
The Creative Group, a division of Robert Half International, specializes in placing highly skilled marketing, advertising, creative, web and public relations professionals on a project and full-time basis with advertising and public relations agencies, Fortune 500 companies and small to mid-sized firms. We are faster at finding you work because of our strong network - we reach out to over 12,000 creative and marketing hiring managers each week. In addition to our free job search services, we provide our candidates with access to competitive skills training, benefits and compensation packages. Our company again was named to FORTUNE- magazine's World's Most Admired Companies list, ranking #1 in our industry (March 19, 2012).
The Creative Group is an Equal Opportunity Employer.
Post Date:
February 8, 2013
Job Order Number:
00350-133536

Company info

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