Associate Marketing Manager Services amp Subscriptions

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Role Summary:
The Category Associate Marketing Manager (AMM) is responsible for developing, translating, and activating against key category marketing strategies in support of the business objectives for Services & Subscriptions. Development of category and promotional strategies and plans will be critical to success within this role.
Key Responsibilities (Essential Functions) -
1) STRATEGIC PLANNING
Creates strategic plans for key business units or initiatives. Plans generally have a six to nine-month planning horizon. Frequently co-creates with partners inside and outside of own work group
Develops business cases that drive behaviors based on consumer needs. Produces reports that connect data to business issues.
Demonstrates how plans support the broader company strategies.
Develops progressive, relevant approaches to positively affect business based on forward looking business initiatives.
Builds marketing launch and go to market plans for MDF campaigns and key product launches
Plans and executes overall messaging strategy across vehicles and tactics
Manage annual vendor program development for assigned category
Develop vendor strategies and overall program development and lead/participate in MDF negotiation for marketing activities
May manage a portion of the budget or the full budget for a single business/project or multiple smaller businesses.
Provide total $ and marketing mix recommendations that support the category management business objectives and collaborates with cross-functional partners to ensure they are developing the most effective marketing plans to meet their goals.
2) PROJECT EXECUTION
Manages and/or executes strategic plans and projects end to end.
Works primarily with immediate category management partners and other teams and marketing teams on moderate to large functions
Recommends and implements process improvements
Manages and/or Creates process plans for key business units or initiatives. Considers required inputs, outputs and interdependencies
Solicits multiple POV from intra-functional partners; develops a common POV to deliver a result.
Oversee and execute/ensure all vendor MDF commitment requirements are made.
3) PEOPLE LEADERSHIP
Provides clear direction, feedback and development to mentees and other individuals (not directly reporting) as applicable.
Minimum Requirements:
6 years Progressive Marketing or related experience
2 years Resource or project management experience
Preferred Requirements
2 years Retail experience Preferred
2 years National brand experience Preferred

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