Senior Business Development And Marketing Manager - Global Intellectual Property And Technology Practice

Profile

Senior Business Development and Marketing Manager - Global Intellectual Property and Technology Practice
The candidate will be responsible for developing and executing BD and marketing programs for the Global IPTech Practice Group (the "Group"), working closely with the Global Steering Committee and the leaders of the GPG's Business Units. Will be responsible for raising the profile of the Global IPTech practice among IKCs, GIGs and other GPGs, in addition to helping to acquire new clients and expand existing client relationships. An integral part of the role will be to collaborate with the IPTech BD team in each region in order to promote a consistent global brand and integrated practice. Develop and deliver a compelling BDMC strategy across the practice group, understanding market needs and dynamics; set the strategic market-focused direction for the Global IPTech practice with the fee earners. Develop, define and disseminate clear positioning and messaging for the Group and its practitioners worldwide, aligned with Firm branding and communications plans. Monitor and spot forward-looking Group issues and trends, and translate their legal impact to clients and lawyers in a commercial way. Work closely with GIG BDMC counterparts, IPTech IG liaisons and KM team to identify opportunities and create or tailor offerings to be promoted to industry clients, either exclusively for IPTech services or in collaboration with other GPGs in which case, liaison with the relevant PG team will be an important part. Enhance internal awareness of Group-specific issues and equip lawyers to talk about them irrespective of their practice group. Manage and coordinate initiatives with BDMC teams, setting high standards and values, and embedding shared values of collaboration, market-leading intelligence and client service across the team. Work and coordinate with IKC and Regional Client Managers in the Specialist BDMC function to drive key account management and client relationships with strategic accounts. Partner closely with other expert functions (Key Client management, Marketing & Campaigns and Communications, Pitch & Pursuit Excellence, Pricing Excellence) to ensure the Group's media engagement, proposal preparation and pitch training for attorneys, pricing options and alternative fee arrangements strategies align with the requirements of the business as well as global best practice. Work with BDMC End-to-End services teams (Marketing Services; Directories, Awards and League Tables; Event Management) around local production needs including proposal and communications templates; marketing material, campaigns and channels; roll-out of branding communications and advertising; managing submissions for awards, league tables and directories; and local event requirements. Drive both internal and external communications for the Group, local media and intranet to channel the firm's brand, identity and culture through a single, uniform and strategically consistent communications voice

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