Location
Lanham, MD, United States
Posted on
Mar 15, 2021
Profile
What We’re Looking For:
2U is seeking a Design Manager that can lead a team of talented designers to bring ideas from conceptualization through realization. With a focus on advertising this role will help define our ad development practice and spearhead collaborations between design and copy partners. As a manager at 2U you will be responsible for cultivating a culture of collaboration and setting aspirational goals for our designers to deliver marketing success.
The ideal candidate for this position is an expert in advertising design and also understands UX/UI design, social media strategy, and email marketing. The manager must be able to offer constructive, effective feedback to designers based on design principles, industry best practices and 2U’s ever-evolving marketing approach.
If you are excited by a dynamic, data-driven environment and can help guide a team through complex projects and changing priorities then this is the right team for you.
A portfolio is required for this position. Include a link to your portfolio with your application and cover letter.
Responsibilities Include, But Are Not Limited To:
Manage and grow talent.
Facilitate great design results by cultivating and maintaining positive relationships across teams
Train designers from various backgrounds and varied experience levels to interpret and analyze marketing strategy in order to execute exceptional creative design assets.
Review work and offer feedback that is focused on learning and growth of designers
Develop and lead professional development opportunities that meet the needs of the team.
Support senior designers as they learn to offer feedback and mentorship to junior team members.
Understand the needs of and advocate for the team; drive initiatives and strategies that drive the team forward.
Build a culture of trust, comfort, and support that encourages and drives creative innovation and a spirit of continuous improvement.
Build a team of diverse skillsets that continue to elevate the quality and calibre of our work
Independently identify staffing needs, identify and hire new talent, onboard and retain designers who can grow with the team.
Collaborate with teams across marketing and lead innovative marketing initiatives.
Establish advertising best practices and facilitate design and copy collaborations
Work with senior management across marketing teams to define collaborative approaches to marketing challenges.
Conduct trainings with creative team managers, copywriters, and designers to ensure understanding of marketing strategies and initiatives.
Work with teams to define processes that ensure work is pushed smoothly through the creative team.
Own creative best practices and work to communicate best practices to teams across marketing.
Represent the creative team, leading sessions that introduce and promote our team’s work and processes.
Work with creative team managers and leadership to drive the team forward.
Identify opportunities to share resources across design teams
Establish new processes and efficiencies across the creative team, focusing on solutions-first problem-solving.
Lead lively and productive brainstorming sessions that stimulate creative thinking and inspire new ideas.
Work closely with creative team leadership to establish new processes and efficiencies across the creative team.
Things That Should Be In Your Background:
Bachelor’s degree required; master’s in relevant field a plus
Demonstrated advertising successes
5 years of industry experience
2 years of management experience
Fluent in Adobe Creative Suite
Demonstrate breadth of experience and solid design skills with a strong portfolio
Exceptional interpersonal communication and presentation skills
Experience delegating, art directing and providing feedback to other designers
Experience designing and leading productive creative strategy sessions
Experience presenting, defending and pitching work
Ability to find creative, unorthodox solutions
Must be able to prioritize and manage multiple projects and programs simultaneously
Must be open to feedback and able to take direction while also driving projects without a lot of oversight
Calm, flexible and able to work under pressure or with tight deadlines
Other Attributes That Will Help You In This Role:
Experience working as a designer or art director within an agency
About 2U Inc. (NASDAQ: TWOU)
2U is comprised of 3 lines of business: Graduate Degree Programs, Short Course, and Boot Camps. Going beyond traditional learning management systems, we use tech, people, and data to help top universities and enterprise organizations transform in the digital era—and eliminate the back row in higher ed. We support lifelong learning which means thinking beyond a single degree. It means finding ways for students to gain the skills they need to change careers, evolve their expertise, and meet the challenges of the changing world head-on. We help our partners fill those needs—developing new digital education technologies and offerings capable of supporting students at different points in their lives. Whether they need a simple refresher, to learn something new, or to change their career trajectories completely, our partners are there to help them succeed. Together with our partners, 2U has positively transformed the lives of more than 275,000 students and lifelong learners.
2U Diversity and Inclusion Statement
At 2U, we are committed to creating and sustaining a culture that embodies diverse walks of life, ideas, genders, ages, races, cultures, sexual orientations, abilities and other unique qualities of our employees. We strive to offer a workplace where every employee feels empowered by the ways in which we are different, as well as the ways in which we are the same.
Benefits & Culture
Working at 2U means working with individuals that are passionate and mission driven. We collaborate on tough problems to deliver the best outcomes for our partners, students, and each other. You will find team members working together in our open office spaces, gathered in the kitchen grabbing a snack, or taking a break in our game rooms.
2U offers a comprehensive benefits package:
Medical, dental, and vision coverage
Life insurance, disability and 401(k)
Unlimited snacks and drinks
Generous paid leave policies including unlimited PTO
Additional time off benefits include: volunteer days, parental leave, and a company-wide winter break from Christmas through New Years!
To learn more, visit 2U.com. #NoBackRow
Note: The above statements are intended to describe the general nature and level of work performed by individuals assigned to this position, and are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.
2U is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans’ status, or any other classifications protected by applicable federal, state or local laws. 2U’s equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits, pay and dismissal.
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