Product Marketing Specialist

Profile

:,ActualValueFromSolar:null},{QuestionName:Job Description,AnswerValue:Analyze market trends applicable to customer needs and serve as an internal subject matter expert for potential products and services within the regulated utility industry. Uncover insights that help inform the company’s design and marketing of programs and offerings, such as renewable energy, energy efficiency, and electric vehicles. Propose new offerings based on peer utility best practices and evaluates the company’s competitive position in the market. Develop and implement a marketing plan for the company’s economic development strategy to foster growth and vitality for the company’s service territories.Develop market analyses and recommendations through written reports and presentations. Oversee and manage the company’s customer marketing and sales databases for residential and business customers. Bring best practices to optimize current resources and support RFP process to find new solution(s) based on company needs.Support operations teams to meet or exceed marketing and enrollment/sales goals through the development and execution of multi-channel marketing plans for assigned products and services. This includes but is not limited to direct mail, email, outreach, events, collateral materials, proposals, etc. This also includes effective coordination with internal advertising, web development and media relations teams. Develop key performance indicators for marketing plans and customer offerings. Monitor and report performance of marketing campaigns and plans quarterly and annually. Support the company’s direct response strategy and execute direct mail and email for various business lines. Seek out opportunities for process improvement, efficiency and savings. Provide pre-sales and post-sales support including sales and applications materials to front office management teams.Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives and plans. Prepare annual budgets to support the marketing functions related to assigned product lines. Assist manager with invoice processing and accruals.Performs other duties as assigned.,VerityZone:jobdescription,QuestionType:textarea,ActualValueFromSolar:null},{QuestionName:Requisition ID,AnswerValue:6846BR,VerityZone:autoreq,QuestionType:text,ActualValueFromSolar:null},{QuestionName:State,AnswerValue:Kentucky ,VerityZone:formtext31,QuestionType:single-select,ActualValueFromSolar:null},{QuestionName:Physical Effort,AnswerValue:Light travel. Primarily sitting with optional standing and walking.,VerityZone:formtext53,QuestionType:textarea,ActualValueFromSolar:null},{QuestionName:Preferred Qualifications,AnswerValue:Experience specifically in the energy industry. Experience developing and maintaining a marketing database. Strong financial, analytical and data interpretation skills, strong mathematical, statistical and research skills. Excellent interpersonal, presentation and communication skills, project management capabilities energy industry knowledge.Experience with V12 Pinpoint software and/or SAP-C4.,VerityZone:formtext55,QuestionType:textarea,ActualValueFromSolar:null},{QuestionName:Work Conditions,AnswerValue:Normal office environment.,VerityZone:formtext52,QuestionType:textarea,ActualValueFromSolar:null},{QuestionName:Required Education u0026 Experience,AnswerValue:Bachelor’s degree in business, marketing or related field required and three or more years of experience in marketing required. Experience developing and maintaining a marketing database for insights and mass mailings.,VerityZone:formtext56,QuestionType:textarea,ActualValueFromSolar:null},{QuestionName:Address,AnswerValue:220 W Main Street,VerityZone:formtext41,QuestionType:text,ActualValueFromSolar:null},{QuestionName:City,AnswerValue:Louisville,VerityZone:formtext42,QuestionType:text,ActualValueFromSolar:null},{QuestionName:Job Function,AnswerValue:Marketing ,VerityZone:formtext18,QuestionType:single-select,ActualValueFromSolar:null},{QuestionName:Position Purpose,AnswerValue:This position is responsible for providing support in the planning, designing and implementation of business and marketing plans, as well as defining actionable recommendations for achieving both short- and long-term business objectives. Additionally, this position supports direct marketing activities, campaign and market analyses, monitors competitive activity, and identifies business and customer needs.This position is an intermediate level position. Incumbent must possess specialized marketing skills to develop strategic marketing plans, as well as identify and evaluate new product opportunities. Acquired expertise and skills should provide incumbent advancement opportunity to next level where job functions are essentially the same, but will be performed at a higher competency level.,VerityZone:formtext46,QuestionType:textarea,ActualValueFromSolar:null},{QuestionName:Company Paid Relocation - External,AnswerValue:Not Provided,VerityZone:formtext7,QuestionType:single-select,ActualValueFromSolar:null},{QuestionName:City,AnswerValue:Louisville,VerityZone:formtext59,QuestionType:single-select,ActualValueFromSolar:null},{QuestionName:External Title,AnswerValue:Product Marketing Specialist,VerityZone:formtext62,QuestionType:text,ActualValueFromSolar:null}],GQId:3891,isGQResponsive:true,isActive:true,isSocialReferralJobRestricted:false,localeId:1033,AutoOptionalReqId:6846BR,Title:Product Marketing Specialist Intermediate or Senior,JobSiteId:5362,Link:****{Responsive_AdvancedCSS: /** Columns */#N#@media only screen and (min-width: 768px) {#N# .mainInitialContainer .searchLCol {#N# width: 50%;#N# }#N# }#N# /** header */#N# .themed .pageHeader {#N# background: #fff;#N# display:block;#N# }#N# .themed .pageHeader img {#N# display:block;#N# }#N# @media only screen and (min-width: 768px) {#N# .pageHeader .primaryHeaderLogoWrapperLink {#N# float:left;#N# }#N# }#N# @media only screen and (max-width: 768px) {#N# .pageHeader .primaryHeaderLogoWrapperLink {#N# float:right;#N# padding-right: 20px;#N# }#N# }#N# #N# /** Nav Mobile button */#N# @media only screen and (max-width: 768px) {#N# .themed .pageHeader.bPhoneViewLinksVisible .threeLineIcon {#N# background:#272e35;#N# color: #fff;#N# }#N# .themed .threeLineIcon {#N# background:#fff;#N# color: #272e35;#N# border:1px solid #272e35;#N# padding: 0px !important;#N# line-height: 34px;#N# font-size: 19px;#N# align-items: center;#N# outline:0;#N# border-radius: 50px;#N# width: 36px;#N# text-align:center;#N# font-weight:bold;#N# margin-top: 7px;#N# margin-left: 10px;#N# }#N# .themed .threeLineIcon i.fa {#N# margin-right: -3px;#N# display:inline-block;#N# }#N# }#N# #N# /** Mobile Menu */#N# @media only screen and (max-width: 768px) {#N# #headerLinkContainer {#N# background: #272e35;#N# color: #fff;#N# margin:0px;#N# padding: 20px 0px; 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