Specialty Product Enablement Director

Profile

Description

As the Product Director, Channel Development & Enablement for the Group Specialty Business, you will be responsible for defining and executing upon the specialty business sales product strategy & enablement plans across specific local Humana Specialty and Humana Medical & Specialty markets. With a focus to meet/exceed the organization Group sales growth targets, this role will collaborate directly and work in close partnership with the Group Specialty Sales leadership, Market Sales leaders & teams and the Specialty Product organization as well as with our clients,, partners, and prospects to plan for and enable the portfolio of Group Specialty Product solutions.

As a leader in the Group Product organization, you will partner with the Humana Group Specialty team, Group Market Sales leaders and their local sales teams and agents/brokers to understand market needs, relevant trends and identify product gaps and opportunities. You will consult with Specialty Group & Humana Medical & Specialty Group Sales team members and stakeholders to match current and future group products and capabilities with client and prospect needs throughout the sales cycle. The ideal candidate has significant experience in working across the group Specialty industry and associated products in the market with sales, providing ongoing consultative support and has a strong desire to win & grow sales.

Working closely with the Group Product Enablement, Product Management, Group Marketing and other key Product Stakeholders, you will drive the specialty product market positioning to win, resulting in the ongoing adoption of specialty health products across our group client base. You will advocate for and incorporate client, agent/broker distribution channel and market feedback opportunities into the development of strategic, high-performing transformational specialty products with an opportunity to lead, influence and develop key stakeholders and the future product roadmap(s).

This role requires an in-depth understanding of how the organization capabilities and future product roadmaps interrelate across the Group, Military & Specialty Segment and with the Enterprise Clinical Operating Model. This position is full-time with preference of being based onsite or virtual in a geographic situated to support our Humana Specialty markets and Humana Medical & Specialty markets, but flexible for the right candidate, as market based presence and travel is required. If you thrive in a fast-paced environment and are known for your collaborative partnership approach, planning & execution skills and have a strong desire to influence, win and grow across market(s) we can't wait to meet you.

Responsibilities

Key Responsibilities

The Director, Channel Development drives sales and partner effectiveness as a consultative field-focused partner and liaison between Humana Group Sales, Group Product & Partnership and with key Humana Stakeholders through the following ways:

Field Sales


Partners with the sales team and represents our products externally with agents, clients/prospects and at industry events for business development opportunities.
Attends & actively participates in Local Market operating plan meetings as the accountable voice of Group Product to support market new business and retention strategies for our Specialty product solutions.
Participates market pipeline calls with sales, partners and market leadership.
Messages and brings to life our product & market value proposition and available support tools.
Develop and document specialty product specific strategies in partnership with sales on specific opportunities and RFI/RFP responses as needed.
Group Product & Partnerships
Advocates as the voice of Specialty Group Sales within the Group Product team sessions, product partnership development calls, key stakeholder meetings, and internal go-to-market planning.
Seeks & provides ongoing sales and market feedback into the specialty product develop pipeline while advocating for the needs of sales in the segments and local markets.
Owns the continuous feedback loop between go-to-market touchpoints, such that employer group and broker specialty product insights are accounted for in our specialty product offerings, future product development, roadmap planning and ongoing operations & capability enhancements.
Works closely with the Product Enablement team to drive and support comprehensive multi-faceted marketing and sales enablement plans which includes campaigns, collateral, internal & external trainings, hosted events, that represents Humana Specialty as an industry leader and subject matter expert.
Partners with Product Management & Innovation to explore test & learn market opportunities specialty product solution pilots
Enable & execute market-level specialty product launches which may include strategic sales positioning, in-market broker and sales training sessions, product demos, real-time & continuous feedback on future experience.
Collaborate closely across key business leaders and stakeholders within the sales process to ensure awareness of our group specialty products & sales priorities, new product launches, market messaging & value propositions and to plan for product adoption & the customer experience.
Owns the learning agenda; collects market insights and Group Specialty competitive intelligence to feed into future specialty product development needs from sales, agents/brokers, thought leadership centers and through a commitment to ongoing industry research.


Role Essentials


8 years in client management, consultative solution selling, or product & partnership management with a strong understanding and focus on the external markets in which we operate & sell products, commercial group needs and the proven understanding of Specialty product offerings
5 years of experience in the support of developing, executing and or the selling of group specialty product & solutions to agents/brokers & employers
A commitment to a collaboration, rooted in communication and deep partnership with sales teams, product teams and across key sales stakeholders. Self-assured yet exemplifies servant leadership and approaches opportunities and challenges with a collaborative leadership style.
Proven record in effectively positioning to sell group specialty products and capabilities, building support & insights across the product roadmap by bringing our group product strategy and our value proposition to life.
Experience and knowledge of the group specialty product solutions, capabilities and market and its intersection with the core group medical benefit administration. Understand the value of digital and consumer oriented health products with the consumer experience at the forefront.
Highly engaged, competitive and execution oriented - driven to achieve excellence and differentiated results through local partnership with our sales team to meet and exceed group membership growth targets.
Ability to adapt quickly and juggle multiple competing priorities in a fast paced environment.
Strong verbal and written communication skills with the ability to comfortably and effectively communicate with a variety of internal & external business leaders which include clients, agents/brokers, management and business executives.
Both qualitative & quantitative analysis experience, with the proven ability for trend identification, actionable insights development and incorporation into business & local market planning
Bachelor's degree in Business, Healthcare Administration or other related fields; Master's degree preferred


Scheduled Weekly Hours

40

Company info

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