Manager of Digital Communications

Profile

Manager of Digital Communications','26500-98682','United States-Texas-Irving-North Texas Division Office','Full-time','Directors & Managers','!*!Manager of Digital CommunicationsMedical City Healthcare Division OfficeMedical City Healthcare is one of the region’s largest, most comprehensive health care providers and includes 14 hospitals, 7 off-campus emergency rooms, more than 50 ambulatory sites, more than 7,000 active physicians and 15,000 employees in the Dallas-Fort Worth area.As a member of the strategic communications team, the Manager of Digital Communications is responsible for a variety of digital marketing responsibilities including managing and maintaining websites for Medical City Healthcare, web content development and updates, SEO and website analytics. In coordination with Senior Director of Digital Communications and AVP of Marketing, the Manager of Digital Communications will lead execution of email marketing programs and campaigns supporting the division’s strategic marketing initiatives.GENERAL RESPONSIBILITIES (The essential responsibilities and accountabilities of this position including interactions with other departments and outside vendors, if applicable.)Essential Duties – Digital Communications• Serve as a member of a cross-functional team along with the Senior Director Digital Communications, marketing team and hospital PR directors to create content rich and user-friendly websites, microsites and blogs. o Make updates to Medical City Healthcare hospital, campaign, division and Physician Services Group websites and blogs and work to continually develop and refresh content to enhance search engine rankings. o Maintain and lead, with the corporate team, search engine optimization capabilities, link building and metadata updates to ensure that sites are optimized for search engines. Stay up-to-date with SEO enhancements and tools including Google and Moz. o Provide regular reports via Google Analytics and website and SEO measurement tools. o Support and maintain interactive marketing and web design graphic standards.o Design graphics and written content to support websites, social media accounts and interactive marketing strategies.o Coordinate with corporate liaisons to ensure that sites are up to date with latest software and functionality. o Serve as liaison to the corporate IT&S and digital marketing departments and identify opportunities for synergies between digital and CRM. o Maintains a good working relationship with management, consultants, vendors and hospital personnel.o Provides training and user support for interactive and social media platforms. o Provides consultation and support related to social media and online reputation management. o Troubleshoot and resolve interactive technology issues.Essential Duties – Email Marketing • Manage email marketing campaigns o Works with the AVP Marketing and Senior Director Digital Communications to develop and implement integrated Customer Relationship Management (CRM) and Patient Market Intelligence (PMI) initiatives aligned with the division’s marketing plans.o Perform day-to-day, hands-on email marketing activities including, but not limited to, email template creation, campaign set-up, scheduling, A/B testing, tagging and deployment of one-time, recurring, triggered and dynamic content-driven campaigns.o Develop email and direct mail programs that progressively move targets along the patient journey and into marketing pipeline. o Include personalization, graphics, incentives and detailed descriptions, ensuring that calls-to-action are connected to relevant website or other content. o Manage and create emails based facility requests from PR directors, making recommendations for audience segmentation and messaging based on marketing automation best practices.o Create, segment, manage and optimize email lists for all campaigns, in collaboration with the strategic communications team and email marketing partner(s). o Create an ongoing schedule of email content.o Monitor campaign performance and make adjustments accordingly.o Proofread emails for clarity, grammar and spelling.o Troubleshoot technical issues related to deliverability, HTML templates, list segmentation and other aspects of email execution, in conjunction with CRM vendor partner as required. ','!*!QualificationsBA in communications, marketing or similar field3-7 years of experience within the field3-5 years of healthcare marketing, email marketing, demand generation and/or field marketing experience.The successful candidate has strong understanding and demonstrated expertise in web content, usability, architecture, hierarchy, development and design. They have a thorough knowledge of content management systems and understanding of HTML 5 and should keep up with trends in digital marketing, email marketing and social media strategies. Experience in a data-driven environment, where programs have clearly-defined success metrics  Knowledge of hospital related marketing rules and regulations (HIPPA, Stark Laws, CANSPAM).Analytical skills to collect and evaluate program performance data.','Manager of Digital Communications'

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