Sr. Digital Marketing Analyst

Profile

The Position:
The programmatic Sr. Marketing Analyst role will support the strategic growth of our native marketing team by directly managing, optimizing and testing native media in support of various financial lead-based products. You’ll work closely with marketing, product and technology teams to build, improve, test and grow a dynamic fast-paced native media business. If you are forward-thinking, efficiency driven, detail-oriented, data-centric and someone who loves to develop and test new ideas, you’ll be successful in this role.
This is a great opportunity for someone to join a world-class marketing organization, work incredibly hard, and be rewarded with rich digital marketing learnings from a best-in-class team. You’ll be fully immersed in digital marketing in an entrepreneurial, fun team environment which rewards hard-work and results above all else.
Responsibilities
Expands and nurtures partnerships through account management and placement optimization to maximize revenue
Ensures partnerships are generating high-quality and high-intent leads
Finds trends and patterns in large datasets, then creates new headlines and landing page concepts based on that data
Demonstrates a deep understanding of target audiences
Collaborates with internal teams to find synergies from other channels
Manage, analyze, grow and optimize native programmatic campaign performance across various financial products and media platforms.
Collaborate with platform partners to ensure frequent beta testing and new product roll-outs
Strategize, create, test and share results of 1
st
party audience testing (DMP/CRM)
Handle day-to-day operation needs of team reporting, communication flows and find efficiencies of current internal processes
Develop new creative headlines and choose new creative images. Work with compliance and copywriters for approval
Continuously ideate, implement and measure results of A/B testing for both creatives and landing pages to optimize for engagement/conversions
Find trends and patterns in large datasets, theorize ways to utilize those trends, and share them broadly with the team. Build ad-hoc reports as necessary
Research industry trends and changes that will drive company-wide best practices and uncover best-in-class opportunities for current partnerships and LendingTree products
Collaborate with other marketing teams to find ideas and winners from other channels
Required Skills
Bachelor’s Degree
3-5 years experience in digital marketing, preferably display, social media, native.
Strong project management skills
Experience leading the onboarding of platforms, pilots, etc. from start to finish in terms of implementation, and measurement.
A record of successful creation and execution of digital marketing campaigns
Experience and understanding of A/B split tests and analyzing the results for significance
Advanced Excel knowledge, including pivot tables and vlookups
Ability to thrive in a fast-paced, deadline driven environment while handling multiple projects and priorities simultaneously. Flexible and able to pivot quickly when priorities change.
Effective oral and written communication skills, especially in presenting or representing marketing results. Client facing experience a plus.
Nice to have:
Previous experience with Financial Products
SQL experience
Reporting platform experience: Adobe Analytics, Google Analytics, Tableau, etc.
COMPANY
LendingTree is the nation’s largest online lending marketplace. That means we connect customers with multiple lenders so they find the best deals on loans, credit cards, savings accounts and insurance. Our goal is to help people save money, and we believe the best way to do that is by giving them a way to shop for loans and compare lenders so they make their best financial choices.
Our CEO Doug Lebda founded the company in 1996 after a frustrating house-hunting experience. In those days, we mostly helped people find good mortgage deals. Now, we help consumers find their best in personal loans, auto loans, business loans, student loans, credit cards, savings accounts, home equity loans and more.
What else you should know:
We’re a publicly-traded company (TREE).
We’ve welcomed several other companies into the LendingTree family to augment our efforts at helping borrowers make their most sensible financial choices.
We’ve built the LendingTree app and LendingTree dashboard to give consumers tools to manage and monitor their financial health.
CULTURE
We’re a fast-paced company with an entrepreneurial bend. We work hard and test our products often. We’re collaborative, ambitious, candid and high-energy. Our teammates are some of the brightest, most talented people you’ll ever work with. We care more about your smarts than we do about the kinds of clothes you wear (but please, do wear clothes to work!), and we’re pretty good about rewarding innovation, creativity and the knack for just getting stuff done (we even have an award for employees called the GSD, “Get Stuff Done”).
Come work with us!
LendingTree is the kind of company that not only promotes diversity and inclusion; we thrive because of these values. We do not discriminate based on race, color, religion (or creed), gender, gender expression, age, national origin, disability, marital status, sexual orientation or military status.

Company info

Sign Up Now - MiamiCrossing.com