Senior SEO Strategist

Profile

As a Senior SEO Strategist, you understand that today’s user experience starts at the search results, and SEO is at the core of a customer-centric digital strategy. You have a passion for optimizing exceptional site experiences, crafting powerful content strategies, and driving results for the world-class brands we work with.
You’re data-driven and detail-oriented, and you bring strong analytical skills to every project. Ensuring that users can find the content they want—and that your client’s content is easy find—can be challenging, but your analyses and recommendations for digital visibility are always on point. You elevate marketing campaigns and user experiences with strategic search data insights and content recommendations, and you’re a team player who can work across disciplines to implement search initiatives.
You Will
Own the development, execution, and optimization of SEO strategies
Analyze and distill search data to understand user intent, drive content strategy, and identify search opportunities
Perform comprehensive keyword research and on-page/off-page optimizations to improve digital visibility
Make copy and content recommendations based on search insights
Conduct SEO audits and competitive analysis
Identify and implement technical optimizations related to accessibility, indexability, structured markup, site speed improvements, broken links, and more
Collaborate with multidisciplinary teams to incorporate SEO strategies and best practices
Keep current with the latest digital trends to identify potential applications for clients like speed, voice search, AI, machine learning automation, omnichannel search optimization, and more
Convey SEO concepts to clients in a concise, meaningful, and easy-to-understand manner
Evaluate and identify opportunities for search performance improvement
Define success metrics and translate SEO results to business objectives
Communicate with SEO team and management on project developments, timelines, and results
Monitor and evaluate search results and performance
You Have
5 years of SEO experience
Strong content strategy skills, ideally with experience in content creation
Strong analytical skills
Demonstrated ability using data to identify insights, make recommendations, and inform the development of strategies and projects
Knowledge of recent algorithm updates, search ranking factors, and industry best practices
Ability to improve search rankings and drive increased search traffic and visibility
Strong presentation skills to tailor messages to audiences, communicate complex topics simply, and deliver actionable insights and analyses
Systematic approach to identifying SEO opportunities and issues, defining solutions, and executing action plans
Experience with web analytics tools like Google Analytics, Google Data Studio, Adobe Analytics, Google Search Console, etc.
Experience with SEO tools for crawling, rank tracking, keyword research, and technical auditing, like BrightEdge, SEMrush, Ahrefs, Moz, Screaming Frog, Google Ads, etc.
Passion for staying current in a rapidly evolving digital environment
Experience managing paid search, PPC, or SEM campaigns ideal, but not required
Local SEO/Google My Business management experience ideal, but not required

Company info

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