Director of Digital Strategy and Innovation Marketing and Brand Management

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Director of Digital Strategy Innovation, Marketing and Brand Management
Job Description
Marketing and Brand Management at **MEMBERS ONLY**SIGN UP NOW***. invites applications for a Director of Digital Strategy Innovation. The Director of Digital Strategy and Innovation is responsible for not only formulation and implementation of digital tactics (including paid search, social media, retargeting, and display campaigns), but will also serve as the digital advisor and chief performance marketer. This position reports to the Vice President Marketing Communications.
The Director of Digital Strategy Innovation will align digital marketing strategy with University of Montana (UM) goals and objectives, while contributing to enrollment, branding, and reputational management strategies. The person assigned to this position must possess an ownership work ethic, be boldly curious and creative, and will be as comfortable teaching and mentoring colleagues as they are presenting to executives.
Essential Functions include:
Architect digital strategies driven by the university’s goals and objectives; namely helping to drive enrollment, build and maintain the university’s brand, and build and protect the university’s reputation.
Oversee content and social strategy.
Supervise content strategy and social media teams with management of University’s web team including oversight of CMS, backend and frontend developers.
Act as liaison between Marketing Communications and IT.
Conduct proactive reviews and monitor analytics of website usage to guide admission and enrollment efforts.
Seek out innovative platforms, partnerships and ideas to propel **MEMBERS ONLY**SIGN UP NOW***. into the next era.
Identify digital opportunities and map out the inputs needed to develop an effective digital marketing strategy.
Work collaboratively with Enrollment Management and other key partners as related to paid search strategy, team building, and performance.
Perform research, analyze data, and develop key insights and action plans based on campaign results and provide recommendations for budgetary adjustments.
Report on and present key findings, recommendations and next steps. Establish regular reporting cadence and set benchmarks.
Drive adoption of standards, supporting digital best practices and key digital metrics.
Train, mentor, and onboard new digital staff.
Act as a key member of the Marketing Communications Leadership team.
**MEMBERS ONLY**SIGN UP NOW***. is an Affirmative Action/Equal Opportunity employer and has a strong institutional commitment to the principle of diversity in all areas. In that spirit, we are particularly interested in receiving applications from a broad spectrum of qualified people who would assist the University in demonstrating its five priorities for action
: Place student success at the center of all we do; drive excellence and innovation in teaching, learning, and research; embody the principle of “mission first, people always; partner with place; and proudly tell the UM story.
Position Details
Position is full-time, 1.0 FTE, MUS Contract and includes a comprehensive and competitive benefits package
including Insurance package, mandatory retirement plan, partial tuition waiver, and wellness program.
Salary for this position is $95,000 - $105,000 per year, commensurate with experience.
Required Qualifications
Bachelor’s degree, preferably with a concentration in marketing, advertising, journalism or another related field.
Minimum of five (5) years’ experience in digital marketing roles.
Strong understanding of inbound and outbound marketing strategy, planning, tactics and demonstrated experience executing digital campaigns.
Deep understanding of how Paid Search/SEM interacts with Display Media, Paid Social, SEO, Mobile, Social, and Attribution.
Strong knowledge of optimizing campaigns and bid strategy according to the department’s KPIs.
Ability to use Google Analytics and other analytic tools to evaluate the effectiveness of campaigns beyond the initial interaction.
Strong writing, presenting, and communication skills. Comfortable presenting to executives.
Ability to think strategically and make innovative recommendations that drive goals.
High levels of integrity, creativity, organization, autonomy, and self-motivation.
Strong knowledge of Microsoft Office (Excel, Word, PowerPoint) and Adobe Suite.
Demonstrated history of innovation in the digital space.
Strong managerial experience, including experience developing and mentoring a team.
Ability to nurture and build relationships across campus and with vendors.
About UM
and Marketing and Brand Management
**MEMBERS ONLY**SIGN UP NOW***. is flagship, research institution with more than 9,000 undergraduate and graduate students. It is located in Missoula, a culturally vibrant community of about 75,000, surrounded by mountains and three rivers converge. Abundant recreational opportunities in surrounding state and national forests and nearby Glacier National Park and Yellowstone National Park complement a thriving intellectual atmosphere.
**MEMBERS ONLY**SIGN UP NOW***. Marketing Communications department serves the university by: 1) Building and protecting **MEMBERS ONLY**SIGN UP NOW***. brand, 2) Driving results and 3) Proudly telling the UM story.
To learn more about **MEMBERS ONLY**SIGN UP NOW***., please visit the links below.
University of Montana
Video: Mission First, People Always
UM on YouTube
Criminal Background Investigation is required prior to Offer of Employment.
In accordance with University policy, finalists for this position will be subject to criminal background investigations.
ADA/EOE/AA/Veteran's Preference.
Reasonable accommodations are provided in the hiring process for persons with disabilities. For example, this material is available in alternative format upon request. As an Equal Opportunity/Affirmative Action employer, we encourage applications from minorities, veterans, and women. Qualified candidates may request veterans’ or disabilities preference in accordance with state law.
References
*References not listed on the application materials may be contacted; notice may be provided to the applicant.
Testing
Individual hiring departments at UM may elect to administer pre-employment tests, which are relevant to essential job functions.
E mployment Eligibility.
All New Employees must be eligible and show employment eligibility verification by the first date of employment at UM, as legally required (e.g., Form I-9).

Company info

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