Content Director - Well Good

Profile

Well Good
is the leading source of intel on boutique fitness and the juice industry, plus cutting-edge nutrition, natural beauty, and more. Well Good is your healthiest relationship.
We are looking for a
Content Director, a digital media visionary to lead the next stage of Well Good’s editorial strategy from our New York office.

Leaf Group is a diversified Internet company that builds platforms to enable communities of creators to reach dedicated audiences in the ever-growing lifestyle categories.

A big vision calls for a big job.  As we grow, our need for a Content Director, Well Good
grows with us.
You’ll Report To: VP, Content and Audience Development
A typical day as a Content Director, Well Good might include:
End-to-end responsibility for all content published across the W G network, including ensuring all content is on-brand and high quality.
Partner with the VP to create and execute short-, mid-, and long-term content strategies for wellandgood.com and associated platforms.
Oversee daily, weekly, and long-term pitch meetings and content plans.
Own content innovation within the Editorial team: identify and test new content areas and opportunities for W G.
Manage the Editorial team, including regular employee one-on-ones and talent nurturing.
Ensure staff is constantly learning/growing, including running/facilitating formal educational sessions.
Oversee the execution of the SEO content strategy and ensure high-quality SEO posts are generated daily.
Oversee the execution of day-to-day tactical plans for constant traffic/engagement growth across various platforms.
Work closely with the Audience Development Director to implement audience growth strategies at an editorial level.
Partner with VP to develop and execute editorial social strategies (informed by Audience Dev insights) and best practices.
Work closely with the Sales and Marketing teams to ideate best-in-class branded content concepts.
End-to-end responsibility for the flawless execution of editorial tent poles.
Manage relationships with PRs to gain exclusive access and assets and competitive advantage against competitor sites.
Monitor competitor brands and performance vs. W G.
Grow video numbers and develop strategy in-line with VP’s vision/revenue focuses.  
You’ll be successful if you are passionate about outstanding content, wellness, and leading teams to greatness. As the brand custodian for all of Well Good’s audience touch points, you inspire the whole content team to uphold journalistic excellence and continue to grow our Webby award-winning site’s position as a thought-leader in the Wellness-sphere. You are responsible for ensuring that the team meets all growth targets, continues to constantly innovate new editorial products, and produces award-winning, multi-platform Wellness content. A deep understanding of the Wellness industry is a must.
What You Have:
5-8 years in the digital publishing industry, specifically
leading a lifestyle site with 8MM or more monthly visitors.
Experience being the owner of brand voice and content quality.
Experience supervising a team of digital editors/content creators (ideally 10 person team).
Strong wellness knowledge, connections/contacts and passion for the industry.
Experience collaborating with Sales and Marketing on the creation of branded content.
Experience working with video production teams.
Experience executing an audience development strategy.
Ability to use Google Analytics, or similar data platforms, and extract actionable insights from data.
A passion for high-quality digital content.
Excellent verbal and written communication.
Not afraid to wear multiple hats - no job being too small or too large.
We're casual and informal but we work hard and work responsibly. A pleasant and supportive demeanor goes a long way.
Who We Are:
We create experiences that celebrate the best of art, design, and technology. We want smart, curious people committed to putting people first, having fun while they work, a commitment to high quality service to make things better and a desire for constant growth. We work in a fun, hard-working collaborative environment that is diverse, adventurous, and open-minded. Check us out here: ****What We Have:
Winner of the 2017 Best Company for Diversity award Comparably
Well Good is the 2018 winner of Fast Company’s Most Innovative Company Award
MyPlate is the 2018 winner of the Webby Award for Best Design
Cool office environment and culture
Discounted gym memberships
Paid-to-play vacation rewards
Discretionary unlimited vacation time
Employee discounts for Saatchi Art, Society6, and Deny Designs
401K
Medical, Dental, Vision
Flexible Spending Accounts
Leaf Group, Ltd. is an equal opportunity employer. Applicants for all job openings are welcome and will be considered without regard to race, color, religion, national origin, sex, age, sexual orientation, physical or mental disability, or any other basis protected by state, federal, or local law. It is the intent of the Company to comply with all applicable federal, state, and local legislation concerning equal opportunity in employment.
Agency Disclosure:
If the Leaf Group Talent Acquisition department, or any current company employee, receives an unsolicited resume from a third party recruiting agency and Leaf Group does not have a signed Agency Agreement active, Leaf Group will not be deemed liable to pay a placement fee. The unsolicited resume will be considered a gift and can be considered for our recruitment efforts.

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