Location
Princeton, NJ, United States
Posted on
Jul 09, 2020
Profile
At Bristol Myers Squibb, we are inspired by a single vision - transforming patients' lives through science.In oncology, hematology, immunology and cardiovascular disease - and one of the most diverse and promising pipelines in the industry - each of our passionate colleagues contribute to innovations that drive meaningful change. We bring a human touch to every treatment we pioneer. Join us and make a difference.
U.S Oncology, Senior Product Manager - Lung Marketing
Reports to Director, U.S. Oncology - Thoracic Marketing
We are looking for a dynamic, results-oriented marketer to join our growing team as a Senior Product Manager. This individual will drive the development of professional (HCP) promotional plans for the BMS Oncology portfolio in the Thoracic portfolio. This individual would specifically be responsible for launch planning/preparations relating to early stage/non-metastatic NSCLC.
Key responsibilities include, but are not limited to:
Working closely with other members of the Oncology matrix team (i.e., medical strategy, sales training, sales operations, patient channel marketing, launch excellence team, payer marketing, market research, and project management) to ensure successful and timely execution of early stage/non-metastatic NSCLC launch strategy
Working collaboratively with medical, legal and promotional compliance team (PReP) to develop and execute high impact marketing materials
Serving as primary tactical and budget point of contact with external agencies/partners (AOR, etc.)
Assisting in creation of innovative go to market strategy to differentiate in the market
Manage brand communications and make strategic recommendations based on key medical and clinical updates from congresses, publications, etc.
Ensuring strong alignment and integration with the non-metastatic Worldwide Commercial Team and worldwide markets
As a part of the Thoracic Marketing leadership team, work closely to support overall short and long-term goals
Qualifications:
BA degree or equivalent is required; MBA is preferred
5-7 years of relevant marketing brand management experience or equivalent (experience in oncology-particularly NSCLC is preferred)
Experience launching new products and/or indications
Sales experience desirable
Strong written and verbal communication skills
Experience working with and leading multi-functional teams to accomplish specific objectives and goals
Experience in managing external resources and partners, including advertising agencies
Experience in utilizing primary and secondary market research
Strong organization and prioritization skills
Strong ability to comprehend and discuss deep clinical data
Demonstrated strengths across BMS Behaviors
Around the world, we are passionate about making an impact on the lives of patients with serious diseases. Empowered to apply our individual talents and diverse perspectives in an inclusive culture, our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues.
Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives.
Company: Bristol-Myers Squibb
Req Number: R1527215_EN
Updated: 2020-07-08 00:00:00.000 UTC
Location: Princeton,New Jersey
Bristol Myers Squibb is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status, pregnancy, citizenship, marital status, gender expression, genetic information, political affiliation, or any other characteristic protected by law.
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