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Location
Norwood, MA, United States
Posted on
May 03, 2020
Profile
Job Description:The Sr. Segment Marketing Manager leads all marketingnactivities for the Point of Care (POC) portfolio with the Non-Acute Carensegment in North America. The candidate will have broad responsibilities tondevelop and execute our marketing strategy for this segment. This is an opportunitynto a play a leading marketing role in one of the fastest growing markets in thenhealthcare diagnostics industry.JobnResponsibilities:Own segment strategy for POC Portfolio byndeveloping, maintaining and executing an 18 month, forward looking marketingnplanTest and refine new marketing approaches andnchannels to reach and engage key stakeholders in the physician office andnspecialty segments.Designnmarketing promotions/pricing programs and acts as the voice of the segmentProvide insights on portfolio businessnperformance, customer needs, and competitive activity, and designs tactical andnoperational approaches to maximize opportunities and mitigate risksCollaborate with marketing communication team toncreate marketing collaterals and support integrated marketing campaigns tongenerate customer leadsWork closely with the Point of Care sales team andnthe Channel Partners to identify and win over clinical and economic barriers fornstrategic opportunities at physician office networks.Represent portfolio at major tradeshows andncustomer eventsDevelop business cases for strategic marketing projectsnwith compelling financial justificationInterfaces with sales operations by tracking CRMndata and delivering insights from sales processesKnowledge/Skills, Education, and Experience:Mustnhave demonstrated success in marketing medical products to physician officesAnhands-on driver having the ability to think & innovate from both 10,000ftnand 10ft, and drive projects from concept to commercial successPassionatenabout creating disruptive business models and innovative campaigns to drivenrevenueAbilitynto derive key insights from data sources and convert them into concrete actionnplans.Excellentnwritten, presentation and communication skillsStrongnobjection handling and conflict resolution skillsAbilitynto influence the actions and decision making of others in a matrix organizationExcellentnMSPowerpoint skillsAdvancednknowledge of MSExcelMustnbe able to travel 30% or more as requiredMBA/MSnwith a minimum of 5 years of experience in marketing or business developmentnis preferred.#LI-MM1Organization: Siemens HealthineersCompany: **MEMBERS ONLY**SIGN UP NOW***..Experience Level: Experienced ProfessionalJob Type: Full-timeEqual Employment Opportunity StatementSiemens is an Equal Opportunity and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, order of protection status, protected veteran or military status, or an unfavorable discharge from military service, and other categories protected by federal, state or local law.EEO is the LawApplicants and employees are protected under Federal law from discrimination. To learn more, Click here.Pay Transparency Non-Discrimination ProvisionSiemens follows Executive Order 11246, including the Pay Transparency Nondiscrimination Provision. To learn more, Click here.California Privacy NoticeCalifornia residents have the right to receive additional notices about their personal information. To learn more, click here.,qualifications:UNAVAILABLE,responsibilities:UNAVAILABLE,skills:UNAVAILABLE,workHours:UNAVAILABLE,jobBenefits:UNAVAILABLE,datePosted:2020-05-04T00:00:00 0000,employmentType:UNAVAILABLE,educationRequirements:UNAVAILABLE,salaryCurrency:USD,baseSalary:{@type:MonetaryAmount,currency:USD,value:{@type:QuantitativeValue,value:0,minValue:0,maxValue:0,unitText:YEAR}},validThrough:2021-05-04T12:40:23.000Z,industry:UNAVAILABLE,hiringOrganization:{@type:Organization,name:Siemens,sameAs:****States of America}},{@type:Place,address:{@type:PostalAddress,addressLocality:Norwood,addressRegion:Massachusetts,streetAddress:UNAVAILABLE,postalCode:UNAVAILABLE,addressCountry:United States of America}}]}
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